COVID-19 Public Opinion Research

What Canadians are feeling, thinking, and doing during the COVID-19 pandemic.

Individual Journeys

Government Response

Business Impacts

Public Health Impacts

 
 
 
 

Click on a category above to explore that topic in detail, or scroll down the page to review all of our latest COVID-19 survey results.

Individual Journeys

 

Government Response

 

Business Impacts

 

Public Health Impacts

 

COVID-19 RESEARCH: TOPICS AND ARTICLES

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Our COVID-19 Research

At INNOVATIVE we have been conducting in-depth research since March on how the COVID-19 pandemic has been impacting Canadians; their views of the government response; and the implications for businesses, public health agencies, and more.

Below you can navigate through all of our COVID-19 research to date. Use the sidebar to filter by specific categories, and review summaries of key indicators from each category.

Latest articles

April 16, 2021

Canadians continue to take moderate risks despite the rise in COVID-19 cases

A new online poll by INNOVATIVE of 2,390 Canadians shows no decline in the number of social activities Canadians are engaging in. The share of Canadians […]
April 16, 2021

Federal and provincial government approval sliding; Ontario shows greatest decline

New tracking from an INNOVATIVE online poll of 2,390 Canadians shows approval of both the federal government’s handling of the pandemic and the provinces’ handling of […]
April 14, 2021

One year later, Canadians are more angry at their governments and neighbours and less afraid of COVID itself

A new online poll by INNOVATIVE of 2,390 adults in Canada shows that one year into the pandemic, Canadians are less fearful of COVID and more […]
March 31, 2021

Canadians took more risks in March

A new online poll by INNOVATIVE of 3,807 Canadians shows a 9-point increase in behaviours with modest risk and a six-point increase in moderate risk behaviour. […]
March 30, 2021

AstraZeneca appears to re-enforce existing hesitancy rather than create more

A new INNOVATIVE poll tracking attitudes towards vaccines shows willingness to get a vaccine going up while hesitancy is stable. Over the past two weeks, INNOVATIVE […]
March 5, 2021

Young Canadians, especially young women, feeling isolated as mental health concerns grow

A new online poll by INNOVATIVE of 3,763 Canadians shows that while Canadians mental wellbeing has declined from the summer, financial wellbeing has continued to improve. […]

Individual Journeys

Is COVID having an impact on Canadians in their daily life? Are they paying attention? Are they alarmed? Are they more anxious? Has COVID changed us in terms of our mental health and wellbeing?

Those are the questions we pursue in this topic.

Key indicator: Concern

 

Latest articles

May 8, 2020

Canadians still believe it is too soon to lift restrictions, although intensity has dropped since April

Two-thirds of Canadians still believe it is too soon to start lifting restrictions. However, the number who say it is “Far too soon” has dropped from […]
April 6, 2020

The LGBTQI2S community is dealing with a disproportionate impact of COVID-19 on their financial wellbeing

Our new research with Egale Canada uncovers an alarming disproportionate impact of COVID-19 on the financial well-being on Canada’s LGBTQI2S community. The COVID-19 crisis has affected […]
April 3, 2020

Health issues continue to dominate, job concerns grow and affordability and environment ebb

Today INNOVATIVE has released highlights from the third wave of our COVID-19 polling. The survey of 2,059 Canadians was conducted from March 31st to April 2nd. […]
March 26, 2020

Majority of Canadians report drastically changing their behaviour in response to COVID-19, but many still socializing against advice

Today, INNOVATIVE is releasing key highlights from the second survey in our ongoing project to understand public opinion as the COVID-19 situation evolves in Canada. This […]
March 20, 2020

A third of Canadians report little or no change in daily behaviour, young people least likely to have changed daily behaviour

Canadians approve of government response to COVID-19 but one third report making little or no change in their day-to-day behaviour. Today INNOVATIVE is releasing a new […]

Government Response

How do Canadian’s feel about their government’s during COVID-19? How well are governments responding to COVID-19? Are governments finding the right balance on restrictions? What do people expect of governments and what should their priorities be? Do governments have a plan and, if so, is it good or bad? Is how governments respond to COVID-19 making a difference politically?

This section looks at both the direct pressures on governments and the broader implications.

Key indicator: Approval

 

Latest articles

June 9, 2020

COVID-19 in Focus: Provincial Politics in Detail

Today INNOVATIVE is releasing an in-depth analysis of our political tracking in Canada’s four largest provinces. These results add more detail to the results previously released […]
June 6, 2020

Federal Liberals benefit from COVID-19 rally

As the impacts of the COVID-19 outbreak continue, Canadians are still rallying behind the federal government. We see this across the board whether it comes to […]
June 4, 2020

COVID-19 in Focus – Social Behaviours and Pace of Easing Restrictions

As governments begin to ease restrictions across the country, our latest polling shows Canadians are conflicted on this matter. On one hand, more are engaging in […]
June 3, 2020

Half of Canadians believe the economy needs to be radically transformed in light of COVID-19

As Canada looks to recover from the economic downturn caused by the COVID-19 pandemic, it is faced with the choice between rebuilding the economy as it […]
June 1, 2020

Federal Response to Canadian Municipalities in Light of COVID-19

The COVID-19 outbreak has led to significant shortfalls in revenues for municipalities across Canada. Thus far, the Federal government has not been willing to provide support […]
May 22, 2020

Canadians continue to support a free enterprise approach to the economy, but see big gov’t role in minimizing COVID-19 impacts and helping families cope

As the new case counts begin to decline in Canada, the immediate challenge facing the federal government will shift from health to economic recovery. Given this, […]

Business Impacts

How is COVID-19 changing the environment for business? How do Canadians perceive the economy and their own financial situation? Is COVID-19 impacting purchase intentions? How do Canadians feel about the way different sectors are responding to COVID-19?

This is where we help business understand the new realities they are facing.

Key indicator: Confidence

 

Latest articles

Public Health Impacts

Are Canadians willing to do the things Public Health leaders ask of them? How active are Canadians socially? Are Canadians taking precautions when they leave the house? Who is being responsible and who is taking chances? Will Canadians take the vaccine when it is available?

This is where we try to understand the behavior of Canadians and what can be done about it.

Key indicator: Behaviour

 

For this tracking, we ask respondents how often they engaged in a list of behaviours in the past week. The behaviours are categorized as follows:

  • Least risky: Made a trip to a grocery store or a drug store
  • Modestly risky: Made a trip to a store other than a grocery store or a drug store; met up with a relative or friend outdoors; met up with a small group outdoors
  • Moderately risky: Visited a relative or friend in their home; Hosted a relative or friend in my own home
  • More risky: Gathered with a small group inside a home
  • Most risky: Attended a large gathering of about 50 people or more

The chart indicates the percentage of Canadians who reported engaging in at least one behaviour in that category at least once in the past week.

Latest articles

April 3, 2020

Health issues continue to dominate, job concerns grow and affordability and environment ebb

Today INNOVATIVE has released highlights from the third wave of our COVID-19 polling. The survey of 2,059 Canadians was conducted from March 31st to April 2nd. […]
March 26, 2020

Majority of Canadians report drastically changing their behaviour in response to COVID-19, but many still socializing against advice

Today, INNOVATIVE is releasing key highlights from the second survey in our ongoing project to understand public opinion as the COVID-19 situation evolves in Canada. This […]
March 20, 2020

A third of Canadians report little or no change in daily behaviour, young people least likely to have changed daily behaviour

Canadians approve of government response to COVID-19 but one third report making little or no change in their day-to-day behaviour. Today INNOVATIVE is releasing a new […]

About this research

It is rare to have an event that has the far-reaching impacts of COVID-19. There are the direct health and economic threats. COVID-19 impacts how we live and how we feel. It is changing how we work, shop, study and play. There are implications for government and business.

With such a far-reaching event, no one survey allows us to explore the full range of consequences. Starting in March, INNOVATIVE began a project to track key questions on an ongoing basis. We have also taken a deep dive into many specific topics along the way. As of mid-November, INNOVATIVE has looked at COVID-19 in part or all of 17 surveys. So much information can be difficult to navigate.

With that in mind we have created this landing page to curate all the results and analysis we provide on how Canadians think, feel and act related to COVID-19. The main page lists all the posts we have created to date. However, if you have a more narrow focus, you can select the government, business, public health or personal journey icons on the left hand side of the page.

The surveys for this project are online surveys. Most waves are part of INNOVATIVE’s monthly Canada This Month study, but some are standalone surveys dedicated to COVID-19. Each report includes detailed methodologies for the studies the report is based on.

If there is a topic you are interested in but cannot find, please feel free to email us at info@innovativeresearch.ca and we will consider investigating it in future waves.

Stay up to date on our latest COVID-19 releases