July 6, 2011

About Us

At Innovative Research Group (INNOVATIVE), we work closely and collaboratively with our clients to build meaningful insights. We know that research isn’t about information alone – it’s about building meaningful connections between you and the people you serve, so you can build your business.

What we do

In today’s world, perception is reality. It has become critical to stay on top of current trends and ensure that perceptions match the reality of your behaviour.

It can be difficult to understand what people really think, and opinions can move quickly.  That is why it is critical to have a research partner who understands the fundamental rules of opinion formation and change, and who can put that knowledge to work for you.

INNOVATIVE is a research and consultation firm that offers significant research capabilities that marry cutting edge insights and tools with extensive practical experience.  We stand apart from our peers in our commitment to build knowledge and proprietary models that deliver actionable findings to our clients that they can’t get anywhere else. For example:

  • INNOVATIVE was the first research company in Canada to track an election campaign with an online panel for Macleans in the 2005/6 in election.
  • INNOVATIVE has developed a systematic model to understand what drive support or opposition to infrastructure projects, and we have tracked infrastructure attitudes in Canada and the US since 2007.
  • INNOVATIVE has been using our understanding of how people form opinions to develop a robust approach to consultation that ensures participants can find their true opinion on important issues they initially know little about.

INNOVATIVE applies our knowledge and experience to design personalised solutions to meet the unique needs of each client.  Whether you need  policy analysis, media content studies, focus groups, elite interviews and telephone & online surveys, our team and our network of external experts have the expertise you need.

Who we are

We come from the client’s side. We came to research because we needed it to help us achieve our goals and we remain focused on serving our clients’ needs first.

We’re team players. We build successful, long-term partnerships with our clients and guide them through the intricacies of research, strategy and problem solving.

The core INNOVATIVE team is composed of seasoned practitioners with a proven track record over a wide array of challenges, and dedicated specialists with a unique command of critical skills.

INNOVATIVE complements its core team through relationships with leading research academics and professionals, connecting our staff to the latest in research techniques.


All of our research builds upon a fundamental understanding of how public opinion forms and changes.  Our Dynamic Model of Public Opinion recognizes that public opinion is not static, and that people hold pre-existing views that influence the information they receive and how they process that information once they’ve received it.

Why does this matter?  It matters because understanding the way public opinion forms tells us what questions we must ask to determine whether a specific opinion is firm or volatile, what factors are driving that opinion and which audiences matter.  We use these research insights to find practical applications that give our clients an edge.

For instance, INNOVATIVE’s Corporate Reputation Model helps us understand when and with whom overall corporate reputation matters, and on what kinds of choices.  Our Social Marketing Model helps clients encourage people to do things they wouldn’t normally do, and our NIMBY Model helps clients secure public permission to build projects the public would prefer to be built somewhere else.

We’re happy to talk to you about how our knowledge and how our expertise may apply to your unique consultation, communications, social marketing, or public affairs needs.  Contact us for more information.