As a research participant, you are helping decision-makers better understand how you think and feel about a given topic. We take the responsibility of protecting your rights and privacy very seriously.

Our commitment to you as a participant.

If you have a received an invitation to participate in one of our studies, thank you for taking the time to check us out. If you have not received an invitation but you are interested in participating in our surveys and discussion groups, please click 'Join Canada 20/20' above to enrol in our Canada 20/20 Online Research Panel.

Frequently Asked Questions

1Who is Innovative Research Group?
Founded in 1998, Innovative Research Group (INNOVATIVE) is a national opinion research firm. We follow the best practices established by major research associations to ensure your privacy is protected and your views are fairly represented.
2What is the Canada 20/20 Online Research Panel?
In 2005, INNOVATIVE launched our national bilingual Canada 20/20 Online Research Panel in preparation of the 2005/06 Federal election tracking study we were commissioned to conduct for Maclean’s magazine. Since then, most months our panelists have received two or three invitations to do surveys or participate in focus groups on a variety of topics.
3Is the Canada 20/20 Online Research Panel used solely for market research purposes?
Yes. Our researchers will never sell you anything or ask for money. Your personal data is confidential and is never shared outside of INNOVATIVE. All of our data is stored in secure facilities within Canada.
4I’d like to participate in your study. How do I enrol to participate?
Members of our Canada 20/20 Online Research Panel are invited to participate in market research studies. You can become a Canada 20/20 panelist by following these steps:

  1. Click here to be directed to our Canada 20/20 Online Research Panel.
  2. Fill out a short profile so we can learn more about you.
  3. Submit your profile. Welcome to Canada 20/20!
5Will I be paid to participate?
Each time you complete a survey, you will have the chance to win cash or prizes. If you sign up and participate in a focus group, you will receive a cash honorarium for your time. There is no obligation – simply participate when you can to help inform the debate around important issues in Canada.
6What are the types of research studies that I can participate in?
We provide Canada 20/20 panelists the opportunity to participate in a variety of market research studies. These research studies include but are not limited to:

  • Online surveys
  • In-person focus groups
  • Online focus groups
  • Ethnographies
  • Telephone surveys
  • Usability testing (UX) testing
7How did you get my address or phone number?
To ensure we achieve representative samples we partner with sample providers that are committed to the highest standards of ethics and procedures. If you are contacted by us over the phone, you may request a call-back or to be added to our “Do-Not-Call” list.
8What is a focus group?
A focus group is a form of qualitative market research. An INNOVATIVE research professional leads a discussion with a group of people in a “roundtable” format to ensure that everyone has an equal chance to voice their opinion. If a session is being recorded, you will be made aware of that. At all times you have the option to withdraw from a study and that option will be respected.
9Can my spouse/relative replace my spot in the study?
No. Participants are invited to participate in research studies based on their personal responses, and usually at random. Only those who are invited by INNOVATIVE and meet the study criteria may participate.