Corporate Affairs and Communications

How do people feel about your organization and what can you do about it?.

The choice of the verb ‘feel’ rather than ‘think’ is deliberate. What we know about an organization varies over time as we learn new things and forget old things. What sticks with us is how we feel about what we learn.

Using the right mix of qualitative and survey research to meet your needs, our approach to strategic research is focused on answering five questions:

  • Where are you starting from?
  • Who are the people you need to engage?
  • What factors are driving their opinions today?
  • What can you do or say to make a difference with those key audiences?
  • How can you best reach your critical audiences with the best messages?

Latest Articles on Corporate Affairs & Communications

May 24, 2022

Flashing Orange for Low-Carbon Transition

Canadian attitudes towards the energy transition have shifted in recent months, though the appetite for climate leadership remains. The findings come a recent INNOVATIVE online survey […]
July 9, 2021

Pandemic Impacts on Industry Reputations

The way businesses responded to COVID-19 has had consequences, both good and bad. In our latest wave of COVID-19 surveys, INNOVATIVE has taken a fresh look […]
April 1, 2021

Rogers-Shaw merger fails to draw public attention, increased prices key concern

With the public’s attention largely devoted to the ongoing pandemic, the recently announced merger between Rogers and Shaw has not yet captured the public’s attention. Most […]
April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]
May 1, 2012

Campaign Launched to Boost Canadian Boarding Schools

Canada has some of the finest boarding schools in the world. Yet few Canadians know this or consider boarding. 
July 28, 2011

Most Canadians have poor view of Chinese Products

Embassy |INNOVATIVE Poll A recent poll conducted for Embassy shows 75 per cent of Canadians are not impressed with Chinese made products. Almost half say the […]
July 28, 2011

2007 CSA Investor Study:Understanding the Social Impact of Investment Fraud It’s About Trust

Canadian Securities Administrator|INNOVATIVE Poll The Canadian Securities Administrators engaged Innovative Research Group to explore the impact of investor fraud beyond the financial loss endured by victims. […]

Latest Articles on Corporate Affairs & Communications

May 24, 2022

Flashing Orange for Low-Carbon Transition

Canadian attitudes towards the energy transition have shifted in recent months, though the appetite for climate leadership remains. The findings come a recent INNOVATIVE online survey […]
July 9, 2021

Pandemic Impacts on Industry Reputations

The way businesses responded to COVID-19 has had consequences, both good and bad. In our latest wave of COVID-19 surveys, INNOVATIVE has taken a fresh look […]
April 1, 2021

Rogers-Shaw merger fails to draw public attention, increased prices key concern

With the public’s attention largely devoted to the ongoing pandemic, the recently announced merger between Rogers and Shaw has not yet captured the public’s attention. Most […]
April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]
May 1, 2012

Campaign Launched to Boost Canadian Boarding Schools

Canada has some of the finest boarding schools in the world. Yet few Canadians know this or consider boarding. 
July 28, 2011

Most Canadians have poor view of Chinese Products

Embassy |INNOVATIVE Poll A recent poll conducted for Embassy shows 75 per cent of Canadians are not impressed with Chinese made products. Almost half say the […]
July 28, 2011

2007 CSA Investor Study:Understanding the Social Impact of Investment Fraud It’s About Trust

Canadian Securities Administrator|INNOVATIVE Poll The Canadian Securities Administrators engaged Innovative Research Group to explore the impact of investor fraud beyond the financial loss endured by victims. […]