Corporate Affairs and Communications

How do people feel about your organization and what can you do about it?.

The choice of the verb ‘feel’ rather than ‘think’ is deliberate. What we know about an organization varies over time as we learn new things and forget old things. What sticks with us is how we feel about what we learn.

Using the right mix of qualitative and survey research to meet your needs, our approach to strategic research is focused on answering five questions:

  • Where are you starting from?
  • Who are the people you need to engage?
  • What factors are driving their opinions today?
  • What can you do or say to make a difference with those key audiences?
  • How can you best reach your critical audiences with the best messages?

Latest Articles on Corporate Affairs & Communications

April 23, 2020

Industry Reputation: Impacts During the COVID-19 Outbreak

COVID-19 is having dramatic effects on our society and our economy. The way businesses respond to COVID-19 can have consequences, both good and bad.
October 7, 2017

2015 Smarter Investor Study Wins Silver Leaf Award

INNOVATIVE congratulates the British Columbia Securities Commission on winning the Silver Leaf award for the 2015 Smarter Investor Study. This study helped maintain BCSC’s role as a thought leader on contemporary investment issues.
April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
October 26, 2015

2015 Federal Election Ad reviews

INNOVATIVE released a number of reviews and surveys related to communications in the 2015 Federal Election: Do election ads really work? Testing 2015’s pre-writ ads Do election […]
May 28, 2014

INNOVATVE / StrategyCorp 2014 Reputation Report

Innovative Research Group Rob Ford tops list of this year’s scandals as most negatively viewed by public, more so than the Senate spending and the Ontario […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]
May 1, 2012

Campaign Launched to Boost Canadian Boarding Schools

Canada has some of the finest boarding schools in the world. Yet few Canadians know this or consider boarding. 
July 28, 2011

Most Canadians have poor view of Chinese Products

Embassy |INNOVATIVE Poll A recent poll conducted for Embassy shows 75 per cent of Canadians are not impressed with Chinese made products. Almost half say the […]

Latest Articles on Corporate Affairs & Communications

April 23, 2020

Industry Reputation: Impacts During the COVID-19 Outbreak

COVID-19 is having dramatic effects on our society and our economy. The way businesses respond to COVID-19 can have consequences, both good and bad.
October 7, 2017

2015 Smarter Investor Study Wins Silver Leaf Award

INNOVATIVE congratulates the British Columbia Securities Commission on winning the Silver Leaf award for the 2015 Smarter Investor Study. This study helped maintain BCSC’s role as a thought leader on contemporary investment issues.
April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
October 26, 2015

2015 Federal Election Ad reviews

INNOVATIVE released a number of reviews and surveys related to communications in the 2015 Federal Election: Do election ads really work? Testing 2015’s pre-writ ads Do election […]
May 28, 2014

INNOVATVE / StrategyCorp 2014 Reputation Report

Innovative Research Group Rob Ford tops list of this year’s scandals as most negatively viewed by public, more so than the Senate spending and the Ontario […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]
May 1, 2012

Campaign Launched to Boost Canadian Boarding Schools

Canada has some of the finest boarding schools in the world. Yet few Canadians know this or consider boarding. 
July 28, 2011

Most Canadians have poor view of Chinese Products

Embassy |INNOVATIVE Poll A recent poll conducted for Embassy shows 75 per cent of Canadians are not impressed with Chinese made products. Almost half say the […]