Corporate Affairs and Communications
How do people feel about your organization and what can you do about it?.
The choice of the verb ‘feel’ rather than ‘think’ is deliberate. What we know about an organization varies over time as we learn new things and forget old things. What sticks with us is how we feel about what we learn.
Using the right mix of qualitative and survey research to meet your needs, our approach to strategic research is focused on answering five questions:
- Where are you starting from?
- Who are the people you need to engage?
- What factors are driving their opinions today?
- What can you do or say to make a difference with those key audiences?
- How can you best reach your critical audiences with the best messages?
Latest Articles on Corporate Affairs & Communications
April 21, 2017
April 21, 2017
Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
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June 11, 2013
June 11, 2013
The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]
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May 1, 2012
May 1, 2012
Canada has some of the finest boarding schools in the world. Yet few Canadians know this or consider boarding.
Do you like it?
July 28, 2011
July 28, 2011
Embassy |INNOVATIVE Poll A recent poll conducted for Embassy shows 75 per cent of Canadians are not impressed with Chinese made products. Almost half say the […]
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July 28, 2011
July 28, 2011
Canadian Securities Administrator|INNOVATIVE Poll The Canadian Securities Administrators engaged Innovative Research Group to explore the impact of investor fraud beyond the financial loss endured by victims. […]
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July 28, 2011
July 28, 2011
Canadian Investor Relations Institute This study assesses the impact of corporate reputation on various stakeholder groups. Over 5,000 Canadians were asked to evaluate 60 Canadian companies […]
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July 27, 2011
July 27, 2011
CNW Group Canadian Cancer Society Calls on Parties to support a National Caregivers StrategyMore than 50 per cent of Canadians are concerned about the financial impact […]
Do you like it?
July 27, 2011
July 27, 2011
Dominion Institute | INNOVATIVE Poll A poll for the Dominion Institute, conducted by Innovative Research Group, shows that political parties have not yet adjusted to the […]
Do you like it?
Latest Articles on Corporate Affairs & Communications
April 21, 2017
April 21, 2017
Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
Do you like it?
June 11, 2013
June 11, 2013
The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]
Do you like it?
May 1, 2012
May 1, 2012
Canada has some of the finest boarding schools in the world. Yet few Canadians know this or consider boarding.
Do you like it?
July 28, 2011
July 28, 2011
Embassy |INNOVATIVE Poll A recent poll conducted for Embassy shows 75 per cent of Canadians are not impressed with Chinese made products. Almost half say the […]
Do you like it?
July 28, 2011
July 28, 2011
Canadian Securities Administrator|INNOVATIVE Poll The Canadian Securities Administrators engaged Innovative Research Group to explore the impact of investor fraud beyond the financial loss endured by victims. […]
Do you like it?
July 28, 2011
July 28, 2011
Canadian Investor Relations Institute This study assesses the impact of corporate reputation on various stakeholder groups. Over 5,000 Canadians were asked to evaluate 60 Canadian companies […]
Do you like it?
July 27, 2011
July 27, 2011
CNW Group Canadian Cancer Society Calls on Parties to support a National Caregivers StrategyMore than 50 per cent of Canadians are concerned about the financial impact […]
Do you like it?
July 27, 2011
July 27, 2011
Dominion Institute | INNOVATIVE Poll A poll for the Dominion Institute, conducted by Innovative Research Group, shows that political parties have not yet adjusted to the […]
Do you like it?