Corporate Affairs and Communications

How do people feel about your organization and what can you do about it?.

The choice of the verb ‘feel’ rather than ‘think’ is deliberate. What we know about an organization varies over time as we learn new things and forget old things. What sticks with us is how we feel about what we learn.

Using the right mix of qualitative and survey research to meet your needs, our approach to strategic research is focused on answering five questions:

  • Where are you starting from?
  • Who are the people you need to engage?
  • What factors are driving their opinions today?
  • What can you do or say to make a difference with those key audiences?
  • How can you best reach your critical audiences with the best messages?

Latest Articles on Corporate Affairs & Communications

April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]
May 1, 2012

Campaign Launched to Boost Canadian Boarding Schools

Canada has some of the finest boarding schools in the world. Yet few Canadians know this or consider boarding. 
July 28, 2011

Most Canadians have poor view of Chinese Products

Embassy |INNOVATIVE Poll A recent poll conducted for Embassy shows 75 per cent of Canadians are not impressed with Chinese made products. Almost half say the […]
July 28, 2011

2007 CSA Investor Study:Understanding the Social Impact of Investment Fraud It’s About Trust

Canadian Securities Administrator|INNOVATIVE Poll The Canadian Securities Administrators engaged Innovative Research Group to explore the impact of investor fraud beyond the financial loss endured by victims. […]
July 28, 2011

Executive Insight Series: Corporate Reputation What is corporate reputation and how does it matter?

Canadian Investor Relations Institute This study assesses the impact of corporate reputation on various stakeholder groups. Over 5,000 Canadians were asked to evaluate 60 Canadian companies […]
July 27, 2011

A poll for the Dominion Institute, conducted by Innovative Research Group, shows that political parties have not yet adjusted to the new online environment that young Canadians increasingly inhabit. Young Canadians live in a new world where even more (83

CNW Group Canadian Cancer Society Calls on Parties to support a National Caregivers StrategyMore than 50 per cent of Canadians are concerned about the financial impact […]
July 27, 2011

Canadian Parties Fail to Engage with New Media and Risk Leaving Young Voters on the Sidelines

Dominion Institute | INNOVATIVE Poll A poll for the Dominion Institute, conducted by Innovative Research Group, shows that political parties have not yet adjusted to the […]

Latest Articles on Corporate Affairs & Communications

April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]
May 1, 2012

Campaign Launched to Boost Canadian Boarding Schools

Canada has some of the finest boarding schools in the world. Yet few Canadians know this or consider boarding. 
July 28, 2011

Most Canadians have poor view of Chinese Products

Embassy |INNOVATIVE Poll A recent poll conducted for Embassy shows 75 per cent of Canadians are not impressed with Chinese made products. Almost half say the […]
July 28, 2011

2007 CSA Investor Study:Understanding the Social Impact of Investment Fraud It’s About Trust

Canadian Securities Administrator|INNOVATIVE Poll The Canadian Securities Administrators engaged Innovative Research Group to explore the impact of investor fraud beyond the financial loss endured by victims. […]
July 28, 2011

Executive Insight Series: Corporate Reputation What is corporate reputation and how does it matter?

Canadian Investor Relations Institute This study assesses the impact of corporate reputation on various stakeholder groups. Over 5,000 Canadians were asked to evaluate 60 Canadian companies […]
July 27, 2011

A poll for the Dominion Institute, conducted by Innovative Research Group, shows that political parties have not yet adjusted to the new online environment that young Canadians increasingly inhabit. Young Canadians live in a new world where even more (83

CNW Group Canadian Cancer Society Calls on Parties to support a National Caregivers StrategyMore than 50 per cent of Canadians are concerned about the financial impact […]
July 27, 2011

Canadian Parties Fail to Engage with New Media and Risk Leaving Young Voters on the Sidelines

Dominion Institute | INNOVATIVE Poll A poll for the Dominion Institute, conducted by Innovative Research Group, shows that political parties have not yet adjusted to the […]