Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

  • What are the key issues the public is talking about?
  • How are they reacting to breaking issues?
  • What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

September 22, 2020

Erin O’Toole is Starting Much Stronger Than Andrew Scheer Ended, No Real Impact On Vote Yet

The first two weeks of INNOVATIVE’s September 2020 Canada This Month survey show that the new Conservative leader Erin O’Toole is more competitive than Andrew Scheer.
September 22, 2020

Plurality of Canadians Say Current COVID-19 Restrictions Are About Right, But Many Out West Say They Are Too Loose

As case counts continue to change on a daily basis, governments across Canada are trying to strike the right balance of social restrictions to combat the […]
September 21, 2020

BC Liberal and NDP Voters Agree That An Election Now Is A Bad Idea

Last week, INNOVATIVE added two questions in BC to our weekly national public affairs tracker asking if BCers have heard anything about a fall election and […]
September 17, 2020

Mask-Wearing Up Dramatically, But Social Distancing Down Among Canadians

When it comes to protecting themselves and others from COVID-19, Canadians’ behaviour is a mixed bag. The good news is that mask wearing is way up: […]
September 17, 2020

No Break for the Liberals on Negative Coverage

Justin Trudeau and the Liberal government have turned down the volume on the WE controversy, but they still haven’t shifted the conversation towards an issue that helps them.
September 10, 2020

Canadians Took a Vacation From Politics over Labour Day Weekend

Despite Canadians tuning out politics over Labour Day, controversy surrounding the Governor General has piled on top of the existing WE Charity controversy.
September 10, 2020

WE Controversy Likely Culprit for Bruised Liberal Government

Numbers show the winds of public debate are blowing hard against Trudeau, who is paying a price for the continued coverage of the WE controversy.
September 4, 2020

Canada This Month: Canadians Support Decision to End CERB

Even among those currently receiving the benefits, Canadians support the Liberal government's decision to end CERB.

Latest Articles on Public Affairs & Opinion Research:

September 22, 2020

Erin O’Toole is Starting Much Stronger Than Andrew Scheer Ended, No Real Impact On Vote Yet

The first two weeks of INNOVATIVE’s September 2020 Canada This Month survey show that the new Conservative leader Erin O’Toole is more competitive than Andrew Scheer.
September 22, 2020

Plurality of Canadians Say Current COVID-19 Restrictions Are About Right, But Many Out West Say They Are Too Loose

As case counts continue to change on a daily basis, governments across Canada are trying to strike the right balance of social restrictions to combat the […]
September 21, 2020

BC Liberal and NDP Voters Agree That An Election Now Is A Bad Idea

Last week, INNOVATIVE added two questions in BC to our weekly national public affairs tracker asking if BCers have heard anything about a fall election and […]
September 17, 2020

Mask-Wearing Up Dramatically, But Social Distancing Down Among Canadians

When it comes to protecting themselves and others from COVID-19, Canadians’ behaviour is a mixed bag. The good news is that mask wearing is way up: […]
September 17, 2020

No Break for the Liberals on Negative Coverage

Justin Trudeau and the Liberal government have turned down the volume on the WE controversy, but they still haven’t shifted the conversation towards an issue that helps them.
September 10, 2020

Canadians Took a Vacation From Politics over Labour Day Weekend

Despite Canadians tuning out politics over Labour Day, controversy surrounding the Governor General has piled on top of the existing WE Charity controversy.
September 10, 2020

WE Controversy Likely Culprit for Bruised Liberal Government

Numbers show the winds of public debate are blowing hard against Trudeau, who is paying a price for the continued coverage of the WE controversy.
September 4, 2020

Canada This Month: Canadians Support Decision to End CERB

Even among those currently receiving the benefits, Canadians support the Liberal government's decision to end CERB.