Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

  • What are the key issues the public is talking about?
  • How are they reacting to breaking issues?
  • What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

February 7, 2025

Delaying Tariffs Buoys Federal Government Approval, as Fear of the Trump Presidency Grows

In the wake of an announced delay to Donald Trump’s planned tariffs on Canadian exports, a majority (52%) of Canadians approve of the way the Federal […]
January 31, 2025

Ford PCs Retain Massive Lead Following Early Election Call

While there are some signs of backlash from the early election call, the Doug Ford PCs lead the Ontario election with 49% of the decided vote. […]
January 29, 2025

Americans Oppose 25% Tariff of Canadian Imports

Americans don’t like the idea of imposing a 25% tariff on Canadian goods, in large part because they like trading with Canada.  But, so far, the […]
January 27, 2025

Strong Majority Support an Election Call in Ontario

A majority (64%) believe calling an election now is a good idea. However, 15% say they are considering voting for Ford but will be less likely […]
January 23, 2025

Canadians Have Mixed Feelings on Banning Exports to the U.S. in Response to Tariffs

While a majority (54%) of Canadians would initially support banning critical exports to the U.S. if Trump imposes tariffs, they feel it is unfair to ask […]
January 22, 2025

Trump in Office Has United Canadians on the Need to Reduce Our Dependence on US Trade

As his term as President begins, a new poll from INNOVATIVE finds that 81% are concerned with the impact Trump’s Presidency will have on the Canadian […]
January 8, 2025

Freeland’s Resignation Impacts Vote Intent

At a hypothetical ballot box, former Deputy Prime Minister and Finance Minister, Chrystia Freeland’s, resignation is very much top-of-mind for Canadians. These are the findings of […]
December 27, 2024

Responding to Trump: Consensus on Security Issues but Canadians Split on Supply Management and Water

Canadians support for free trade with the US is growing, but many fear renegotiating with President Trump may leave Canada worse off. According to a national […]

Latest Articles on Public Affairs & Opinion Research:

February 7, 2025

Delaying Tariffs Buoys Federal Government Approval, as Fear of the Trump Presidency Grows

In the wake of an announced delay to Donald Trump’s planned tariffs on Canadian exports, a majority (52%) of Canadians approve of the way the Federal […]
January 31, 2025

Ford PCs Retain Massive Lead Following Early Election Call

While there are some signs of backlash from the early election call, the Doug Ford PCs lead the Ontario election with 49% of the decided vote. […]
January 29, 2025

Americans Oppose 25% Tariff of Canadian Imports

Americans don’t like the idea of imposing a 25% tariff on Canadian goods, in large part because they like trading with Canada.  But, so far, the […]
January 27, 2025

Strong Majority Support an Election Call in Ontario

A majority (64%) believe calling an election now is a good idea. However, 15% say they are considering voting for Ford but will be less likely […]
January 23, 2025

Canadians Have Mixed Feelings on Banning Exports to the U.S. in Response to Tariffs

While a majority (54%) of Canadians would initially support banning critical exports to the U.S. if Trump imposes tariffs, they feel it is unfair to ask […]
January 22, 2025

Trump in Office Has United Canadians on the Need to Reduce Our Dependence on US Trade

As his term as President begins, a new poll from INNOVATIVE finds that 81% are concerned with the impact Trump’s Presidency will have on the Canadian […]
January 8, 2025

Freeland’s Resignation Impacts Vote Intent

At a hypothetical ballot box, former Deputy Prime Minister and Finance Minister, Chrystia Freeland’s, resignation is very much top-of-mind for Canadians. These are the findings of […]
December 27, 2024

Responding to Trump: Consensus on Security Issues but Canadians Split on Supply Management and Water

Canadians support for free trade with the US is growing, but many fear renegotiating with President Trump may leave Canada worse off. According to a national […]