Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

  • What are the key issues the public is talking about?
  • How are they reacting to breaking issues?
  • What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

November 10, 2021

Canadians’ Confidence in Access to Medical Care Declining

Canadians reported higher confidence in their ability to get treatment for serious medical problems during the COVID-19 pandemic than either before it, in 2019, or now, […]
October 22, 2021

Tofino More Damaging to Trudeau than WE or Blackface

A majority of Canadians feel Tofino is a sign of deeper problems with Justin Trudeau and the Liberal government. This feeling is nine-points higher than it […]
October 15, 2021

New UCP Leader Puts UCP Even with the NDP

While the UCP trails the NDP by 15 points today, a UCP leadership change could put the UCP back in contention.  These are the findings from […]
October 8, 2021

Manitoba PCs Regain Lead Following Pallister’s Departure

The Manitoba Progressive Conservatives are in a strong position, COVID approval is up, vote is up, and they’re winning the voters that matter most to the […]
September 17, 2021

Liberals Likely to Win Second Minority as NDP Gain

Today, INNOVATIVE released a new seat model that shows that while Liberals still hold an advantage in seats, they are losing ground to the NDP. While […]
September 16, 2021

Alberta’s UCP Reeling from Anger Towards COVID Response

The NDP have a growing lead over the UCP in Alberta’s horserace as satisfaction with the Alberta government reaches the lowest point we’ve tracked. This is […]
September 14, 2021

Liberals Improve on Their Advantage but Still Remain Vulnerable in Last Week of Campaign

The Liberals have extended their lead nationally with only a week left in the campaign, buoyed by support in Quebec and Ontario and by the stalling […]
September 14, 2021

No Winners Emerge from Debate Fracas

There were no clear winners from the three debates, and their effect on public opinion appears marginal. These findings are from an INNOVATIVE survey released on […]

Latest Articles on Public Affairs & Opinion Research:

November 10, 2021

Canadians’ Confidence in Access to Medical Care Declining

Canadians reported higher confidence in their ability to get treatment for serious medical problems during the COVID-19 pandemic than either before it, in 2019, or now, […]
October 22, 2021

Tofino More Damaging to Trudeau than WE or Blackface

A majority of Canadians feel Tofino is a sign of deeper problems with Justin Trudeau and the Liberal government. This feeling is nine-points higher than it […]
October 15, 2021

New UCP Leader Puts UCP Even with the NDP

While the UCP trails the NDP by 15 points today, a UCP leadership change could put the UCP back in contention.  These are the findings from […]
October 8, 2021

Manitoba PCs Regain Lead Following Pallister’s Departure

The Manitoba Progressive Conservatives are in a strong position, COVID approval is up, vote is up, and they’re winning the voters that matter most to the […]
September 17, 2021

Liberals Likely to Win Second Minority as NDP Gain

Today, INNOVATIVE released a new seat model that shows that while Liberals still hold an advantage in seats, they are losing ground to the NDP. While […]
September 16, 2021

Alberta’s UCP Reeling from Anger Towards COVID Response

The NDP have a growing lead over the UCP in Alberta’s horserace as satisfaction with the Alberta government reaches the lowest point we’ve tracked. This is […]
September 14, 2021

Liberals Improve on Their Advantage but Still Remain Vulnerable in Last Week of Campaign

The Liberals have extended their lead nationally with only a week left in the campaign, buoyed by support in Quebec and Ontario and by the stalling […]
September 14, 2021

No Winners Emerge from Debate Fracas

There were no clear winners from the three debates, and their effect on public opinion appears marginal. These findings are from an INNOVATIVE survey released on […]