Insights & News

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July 7, 2025

Most Canadians Still Unfamiliar with Red Dress Day

Only 18% of Canadians are familiar enough with Red Dress Day, honouring the lives of missing and murdered Indigenous women, to know what it stands for. […]

Latest Releases

July 7, 2025

Most Canadians Still Unfamiliar with Red Dress Day

Only 18% of Canadians are familiar enough with Red Dress Day, honouring the lives of missing and murdered Indigenous women, to know what it stands for. […]

April 9, 2025

What Price Will Canadians Pay to Buy Canadian?

If the cost is the same at least 75% of Canadians will chose a Canadian product over an American one, no matter what their underlying attitudes. […]
March 26, 2025

Many Canadians Say they Want to Buy Canadian – but Most Don’t

When Buying Collides with Real Life: What Brands Need to Know Despite frequent talk of supporting Canadian products, our new research highlights a contradiction in Canadians’ […]
August 24, 2023

Connecting with a Busy Customer: The Art of Communicating Complex Regulation

Today, INNOVATIVE’s President Greg Lyle participated in a panel on communicating complex issues at the World Forum on Energy Regulation.  Below is a link to a […]
May 10, 2023

Good News and Bad News for Canada’s Energy Transition

INNOVATIVE President Greg Lyle spoke today to energy regulators at the 2023 CAMPUT Conference on key opinion trends related to the energy transition and energy regulations. […]

Categories:

Marketing and Brand Research

April 9, 2025

What Price Will Canadians Pay to Buy Canadian?

If the cost is the same at least 75% of Canadians will chose a Canadian product over an American one, no matter what their underlying attitudes. […]
March 26, 2025

Many Canadians Say they Want to Buy Canadian – but Most Don’t

When Buying Collides with Real Life: What Brands Need to Know Despite frequent talk of supporting Canadian products, our new research highlights a contradiction in Canadians’ […]

Corporate Affairs and Communications

August 24, 2023

Connecting with a Busy Customer: The Art of Communicating Complex Regulation

Today, INNOVATIVE’s President Greg Lyle participated in a panel on communicating complex issues at the World Forum on Energy Regulation.  Below is a link to a […]
May 10, 2023

Good News and Bad News for Canada’s Energy Transition

INNOVATIVE President Greg Lyle spoke today to energy regulators at the 2023 CAMPUT Conference on key opinion trends related to the energy transition and energy regulations. […]

Public Affairs Research

July 7, 2025

Most Canadians Still Unfamiliar with Red Dress Day

Only 18% of Canadians are familiar enough with Red Dress Day, honouring the lives of missing and murdered Indigenous women, to know what it stands for. […]
June 20, 2025

Support for Distinct Indigenous Rights Rises

Overall, Indigenous groups and organizations continue to be perceived positively, and approval of the federal and provincial governments’ management of Indigenous issues is at its highest […]

Stakeholder and Public Engagement

July 7, 2025

Most Canadians Still Unfamiliar with Red Dress Day

Only 18% of Canadians are familiar enough with Red Dress Day, honouring the lives of missing and murdered Indigenous women, to know what it stands for. […]
June 20, 2025

Support for Distinct Indigenous Rights Rises

Overall, Indigenous groups and organizations continue to be perceived positively, and approval of the federal and provincial governments’ management of Indigenous issues is at its highest […]