Insights & News

Insights & News

INNOVATIVE has been conducting in-depth research on COVID-19. Get the full picture here.

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June 17, 2021

Indigenous Issues: This time looks different!

An online INNOVATIVE survey of 1,034 Canadian released today suggested the discovery of 215 graves at the site of the former Kamloops Residential school may have […]

Latest Releases

June 17, 2021

Indigenous Issues: This time looks different!

An online INNOVATIVE survey of 1,034 Canadian released today suggested the discovery of 215 graves at the site of the former Kamloops Residential school may have […]
September 14, 2020

The Impact of the WE Charity Controversy on the WE Brand

Looking at the WE controversy from the WE Charity’s perspective, a recent INNOVATIVE poll finds significant damage both to its reputation and its funding potential.
October 27, 2019

The Boeing 737 Max 8 Controversy’s Impact on Brand Choice

The Boeing 737 Max 8 controversy shows not only a negative impact on consumer choice, but also on Boeing’s global brand position.
April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]

Categories:

Marketing and Brand Research

September 14, 2020

The Impact of the WE Charity Controversy on the WE Brand

Looking at the WE controversy from the WE Charity’s perspective, a recent INNOVATIVE poll finds significant damage both to its reputation and its funding potential.
October 27, 2019

The Boeing 737 Max 8 Controversy’s Impact on Brand Choice

The Boeing 737 Max 8 controversy shows not only a negative impact on consumer choice, but also on Boeing’s global brand position.

Corporate Affairs and Communications

April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]

Public Affairs Research

June 17, 2021

Indigenous Issues: This time looks different!

An online INNOVATIVE survey of 1,034 Canadian released today suggested the discovery of 215 graves at the site of the former Kamloops Residential school may have […]
June 4, 2021

Strong Liberal Lead Limited by Close Race in Quebec

A new online poll by INNOVATIVE of 2,579 Canadians conducted from May 7th to May 31st, 2021, shows the federal Liberals continue to lead on vote […]

Stakeholder and Public Engagement

June 17, 2021

Indigenous Issues: This time looks different!

An online INNOVATIVE survey of 1,034 Canadian released today suggested the discovery of 215 graves at the site of the former Kamloops Residential school may have […]
June 4, 2021

Strong Liberal Lead Limited by Close Race in Quebec

A new online poll by INNOVATIVE of 2,579 Canadians conducted from May 7th to May 31st, 2021, shows the federal Liberals continue to lead on vote […]