Insights & News

Insights & News

INNOVATIVE has been conducting in-depth research on COVID-19. Get the full picture here.

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May 14, 2021

Stars Aligning for Federal Liberals?

A new online poll by INNOVATIVE of 2,738 eligible voters conducted from April 22 to May 5, 2021 shows the stars may be aligning for the […]

Latest Releases

May 14, 2021

Stars Aligning for Federal Liberals?

A new online poll by INNOVATIVE of 2,738 eligible voters conducted from April 22 to May 5, 2021 shows the stars may be aligning for the […]
September 14, 2020

The Impact of the WE Charity Controversy on the WE Brand

Looking at the WE controversy from the WE Charity’s perspective, a recent INNOVATIVE poll finds significant damage both to its reputation and its funding potential.
October 27, 2019

The Boeing 737 Max 8 Controversy’s Impact on Brand Choice

The Boeing 737 Max 8 controversy shows not only a negative impact on consumer choice, but also on Boeing’s global brand position.
April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]

Categories:

Marketing and Brand Research

September 14, 2020

The Impact of the WE Charity Controversy on the WE Brand

Looking at the WE controversy from the WE Charity’s perspective, a recent INNOVATIVE poll finds significant damage both to its reputation and its funding potential.
October 27, 2019

The Boeing 737 Max 8 Controversy’s Impact on Brand Choice

The Boeing 737 Max 8 controversy shows not only a negative impact on consumer choice, but also on Boeing’s global brand position.

Corporate Affairs and Communications

April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]

Public Affairs Research

May 14, 2021

Stars Aligning for Federal Liberals?

A new online poll by INNOVATIVE of 2,738 eligible voters conducted from April 22 to May 5, 2021 shows the stars may be aligning for the […]
May 5, 2021

Ford damage control halts downward spiral

New tracking from an INNOVATIVE online poll of 481 Ontarians shows that while Doug Ford has fallen in April, his critics have yet to him out. […]

Stakeholder and Public Engagement

May 14, 2021

Stars Aligning for Federal Liberals?

A new online poll by INNOVATIVE of 2,738 eligible voters conducted from April 22 to May 5, 2021 shows the stars may be aligning for the […]
May 5, 2021

Ford damage control halts downward spiral

New tracking from an INNOVATIVE online poll of 481 Ontarians shows that while Doug Ford has fallen in April, his critics have yet to him out. […]