Insights & News

Insights & News

INNOVATIVE has been conducting in-depth research on COVID-19. Get the full picture here.

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December 18, 2020

The Federal economic statement falls flat but most Canadians weren’t paying attention

The Federal economic statement falls flat but most didn’t notice. On December 18th, INNOVATIVE released the results of an online poll investigating Canadians’ reaction to the […]

Latest Releases

December 18, 2020

The Federal economic statement falls flat but most Canadians weren’t paying attention

The Federal economic statement falls flat but most didn’t notice. On December 18th, INNOVATIVE released the results of an online poll investigating Canadians’ reaction to the […]
September 14, 2020

The Impact of the WE Charity Controversy on the WE Brand

Looking at the WE controversy from the WE Charity’s perspective, a recent INNOVATIVE poll finds significant damage both to its reputation and its funding potential.
October 27, 2019

The Boeing 737 Max 8 Controversy’s Impact on Brand Choice

The Boeing 737 Max 8 controversy shows not only a negative impact on consumer choice, but also on Boeing’s global brand position.
April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]

Categories:

Marketing and Brand Research

September 14, 2020

The Impact of the WE Charity Controversy on the WE Brand

Looking at the WE controversy from the WE Charity’s perspective, a recent INNOVATIVE poll finds significant damage both to its reputation and its funding potential.
October 27, 2019

The Boeing 737 Max 8 Controversy’s Impact on Brand Choice

The Boeing 737 Max 8 controversy shows not only a negative impact on consumer choice, but also on Boeing’s global brand position.

Corporate Affairs and Communications

April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]

Public Affairs Research

December 18, 2020

The Federal economic statement falls flat but most Canadians weren’t paying attention

The Federal economic statement falls flat but most didn’t notice. On December 18th, INNOVATIVE released the results of an online poll investigating Canadians’ reaction to the […]
December 17, 2020

The Ford government in Ontario has stopped the slide in its COVID-19 approval

The Ford government in Ontario has stopped the slide in its COVID-19 approval and now maintains a lead over the Liberals in voter preference. On December […]

Stakeholder and Public Engagement

December 18, 2020

The Federal economic statement falls flat but most Canadians weren’t paying attention

The Federal economic statement falls flat but most didn’t notice. On December 18th, INNOVATIVE released the results of an online poll investigating Canadians’ reaction to the […]
December 17, 2020

The Ford government in Ontario has stopped the slide in its COVID-19 approval

The Ford government in Ontario has stopped the slide in its COVID-19 approval and now maintains a lead over the Liberals in voter preference. On December […]