Insights & News

Insights & News

INNOVATIVE has been conducting in-depth research on COVID-19. Get the full picture here.

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April 1, 2021

Rogers-Shaw merger fails to draw public attention, increased prices key concern

With the public’s attention largely devoted to the ongoing pandemic, the recently announced merger between Rogers and Shaw has not yet captured the public’s attention. Most […]

Latest Releases

April 1, 2021

Rogers-Shaw merger fails to draw public attention, increased prices key concern

With the public’s attention largely devoted to the ongoing pandemic, the recently announced merger between Rogers and Shaw has not yet captured the public’s attention. Most […]
September 14, 2020

The Impact of the WE Charity Controversy on the WE Brand

Looking at the WE controversy from the WE Charity’s perspective, a recent INNOVATIVE poll finds significant damage both to its reputation and its funding potential.
October 27, 2019

The Boeing 737 Max 8 Controversy’s Impact on Brand Choice

The Boeing 737 Max 8 controversy shows not only a negative impact on consumer choice, but also on Boeing’s global brand position.
April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]

Categories:

Marketing and Brand Research

September 14, 2020

The Impact of the WE Charity Controversy on the WE Brand

Looking at the WE controversy from the WE Charity’s perspective, a recent INNOVATIVE poll finds significant damage both to its reputation and its funding potential.
October 27, 2019

The Boeing 737 Max 8 Controversy’s Impact on Brand Choice

The Boeing 737 Max 8 controversy shows not only a negative impact on consumer choice, but also on Boeing’s global brand position.

Corporate Affairs and Communications

April 21, 2017

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing […]
June 11, 2013

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of […]

Public Affairs Research

April 1, 2021

Rogers-Shaw merger fails to draw public attention, increased prices key concern

With the public’s attention largely devoted to the ongoing pandemic, the recently announced merger between Rogers and Shaw has not yet captured the public’s attention. Most […]
February 12, 2021

Canadian Parties Face Challenges In Building Winning Coalitions as Election Looms

Today, INNOVATIVE is releasing results from our January 2021 Canada This Month survey, tracking federal vote and Canadian values and economic attitudes since the start of […]

Stakeholder and Public Engagement

April 1, 2021

Rogers-Shaw merger fails to draw public attention, increased prices key concern

With the public’s attention largely devoted to the ongoing pandemic, the recently announced merger between Rogers and Shaw has not yet captured the public’s attention. Most […]
February 12, 2021

Canadian Parties Face Challenges In Building Winning Coalitions as Election Looms

Today, INNOVATIVE is releasing results from our January 2021 Canada This Month survey, tracking federal vote and Canadian values and economic attitudes since the start of […]