ABOUT INNOVATIVE

Innovative Research Group is a full-service public opinion research and consultation firm. From our offices in Toronto and Vancouver, we provide clients with strategic insights using a full-range of quantitative and qualitative research methodologies.

At INNOVATIVE, we are about more than just collecting data. We have thought deeply about how opinion forms and changes both generally and in terms of specific challenges. We are here to support you at every step from design to execution to analysis of your research. We are focused on helping you apply these insights in the real world. We thrive on challenges, and have the track record to prove it.
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While every client challenge is unique, the ways opinion forms and changes remain constant. Our expertise and experience come together in the form of the tools and models we tailor to meet your specific needs, so you stay connected to your audiences.
WE ARE INNOVATIVE

What We Do?

Brands & Marketing Research

Every brand has a unique DNA. Whether a new brand, a brand refresh, or a new campaign, we bring fresh eyes and an innovative set of qualitative and qualitative approaches.

Public Affairs & Opinion Research

We help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Corporate Affairs & Communications Research

How do people feel about your organization and what can you do about it? Using the right mix of qualitative and survey research, we help clients develop impactful communication strategies to engage the audiences that matter most.

Stakeholder & Public Consultations

Engaging busy people in meaningful consultation on topics that are important, but not of everyday interest, is a tough challenge. INNOVATIVE has a proven track record of creating representative consultations that generate wide engagement and actionable results.

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LATEST RESEARCH:
January 22, 2021

Canadians Begin New Year With Significant Reduction in Social Contacts

With the holiday season behind them, Canadians reduced their indoor visits with friends and family by a third and reduced non-essential shopping. Today Innovative Research Group […]
January 15, 2021

Canadians fail to respond to tighter government COVID-19 restrictions in December

Canadians have continued to participate in fewer social activities than they did over the summer, but social contacts did not improve in the second half of […]
INNOVATIVE has been conducting in-depth research on COVID-19 since March.Explore our COVID-19 Research
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