Innovative Research Group is a full-service public opinion research and consultation firm. From our offices in Toronto and Vancouver, we provide clients with strategic insights using a full-range of quantitative and qualitative research methodologies.

At INNOVATIVE, we are about more than just collecting data. We have thought deeply about how opinion forms and changes both generally and in terms of specific challenges. We are here to support you at every step from design to execution to analysis of your research. We are focused on helping you apply these insights in the real world. We thrive on challenges, and have the track record to prove it.
While every client challenge is unique, the ways opinion forms and changes remain constant. Our expertise and experience come together in the form of the tools and models we tailor to meet your specific needs, so you stay connected to your audiences.

What We Do?

Brands & Marketing Research

Every brand has a unique DNA. Whether a new brand, a brand refresh, or a new campaign, we bring fresh eyes and an innovative set of qualitative and qualitative approaches.

Public Affairs & Opinion Research

We help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Corporate Affairs & Communications Research

How do people feel about your organization and what can you do about it? Using the right mix of qualitative and survey research, we help clients develop impactful communication strategies to engage the audiences that matter most.

Stakeholder & Public Consultations

Engaging busy people in meaningful consultation on topics that are important, but not of everyday interest, is a tough challenge. INNOVATIVE has a proven track record of creating representative consultations that generate wide engagement and actionable results.



September 22, 2020

Erin O’Toole is Starting Much Stronger Than Andrew Scheer Ended, No Real Impact On Vote Yet

The first two weeks of INNOVATIVE’s September 2020 Canada This Month survey show that the new Conservative leader Erin O’Toole is more competitive than Andrew Scheer.
September 22, 2020

Plurality of Canadians Say Current COVID-19 Restrictions Are About Right, But Many Out West Say They Are Too Loose

As case counts continue to change on a daily basis, governments across Canada are trying to strike the right balance of social restrictions to combat the […]
The Innovative Team is still working and delivering high quality surveys and qualitative research. However, given COVID-19, we are working remotely until further notice. This applies to all internal, client and research interactions.