Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

  • What are the key issues the public is talking about?
  • How are they reacting to breaking issues?
  • What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

May 27, 2022

Novel Seat Projection Model Shows Likely Tory Majority, Liberal Gains, and NDP “Lunch Bucket” Losses

In Canada, we count seats, not votes. Most models project seat counts based on geography, and often assume that party strength and patterns of political competition […]
May 25, 2022

PCs Remain Ahead, Liberals a Clear Second

The gap between the Liberals and the NDP has widened, but the PCs continue to lead. These findings come from INNOVATIVE’s latest online survey of 601 […]
May 24, 2022

Flashing Orange for Low-Carbon Transition

Canadian attitudes towards the energy transition have shifted in recent months, though the appetite for climate leadership remains. The findings come a recent INNOVATIVE online survey […]
May 20, 2022

Majority of Ontarians didn’t see or hear anything about leaders’ debate

It is unlikely that this week’s leaders’ debate will prove to be decisive moment in the election. Just 1-in-5 Ontarians tuned in. These findings come from […]
May 17, 2022

Liberals narrow the gap with the PCs

The Liberals have cut into the Progressive Conservatives’ lead, but are still underperforming with their base. These findings come from INNOVATIVE’s latest online survey of 818 […]
May 10, 2022

Tories Winning Race Against the Clock in Ontario Election

The PCs continue to maintain a significant lead over the Liberals while the race for second gets tighter. These findings come from INNOVATIVE’s latest online survey […]
May 6, 2022

Ontario PCs Have Strongest Brand Loyalty of the Three Major Parties, NDP Have Distinct Brand Personality

The Progressive Conservatives have the strongest brand loyalty, with the largest group of dedicated voters among Ontario’s three major parties. The Liberals have weaker brand loyalty […]
May 5, 2022

Ford Seen as Best Option for Premier, More Competent and Caring than his Challengers

Premier and Progressive Conservative leader Doug Ford begins the Ontario election campaign ahead of NDP leader Andrea Horwath and Liberal leader Steven Del Duca on a […]

Latest Articles on Public Affairs & Opinion Research:

May 27, 2022

Novel Seat Projection Model Shows Likely Tory Majority, Liberal Gains, and NDP “Lunch Bucket” Losses

In Canada, we count seats, not votes. Most models project seat counts based on geography, and often assume that party strength and patterns of political competition […]
May 25, 2022

PCs Remain Ahead, Liberals a Clear Second

The gap between the Liberals and the NDP has widened, but the PCs continue to lead. These findings come from INNOVATIVE’s latest online survey of 601 […]
May 24, 2022

Flashing Orange for Low-Carbon Transition

Canadian attitudes towards the energy transition have shifted in recent months, though the appetite for climate leadership remains. The findings come a recent INNOVATIVE online survey […]
May 20, 2022

Majority of Ontarians didn’t see or hear anything about leaders’ debate

It is unlikely that this week’s leaders’ debate will prove to be decisive moment in the election. Just 1-in-5 Ontarians tuned in. These findings come from […]
May 17, 2022

Liberals narrow the gap with the PCs

The Liberals have cut into the Progressive Conservatives’ lead, but are still underperforming with their base. These findings come from INNOVATIVE’s latest online survey of 818 […]
May 10, 2022

Tories Winning Race Against the Clock in Ontario Election

The PCs continue to maintain a significant lead over the Liberals while the race for second gets tighter. These findings come from INNOVATIVE’s latest online survey […]
May 6, 2022

Ontario PCs Have Strongest Brand Loyalty of the Three Major Parties, NDP Have Distinct Brand Personality

The Progressive Conservatives have the strongest brand loyalty, with the largest group of dedicated voters among Ontario’s three major parties. The Liberals have weaker brand loyalty […]
May 5, 2022

Ford Seen as Best Option for Premier, More Competent and Caring than his Challengers

Premier and Progressive Conservative leader Doug Ford begins the Ontario election campaign ahead of NDP leader Andrea Horwath and Liberal leader Steven Del Duca on a […]