Public Affairs Research
What does the public think and feel about the issues of the day?
Every week, INNOVATIVE researchers explore basic public opinion questions:
- What are the key issues the public is talking about?
- How are they reacting to breaking issues?
- What are the public’s expectations of government?
INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.
Latest Articles on Public Affairs & Opinion Research:
January 27, 2026
January 27, 2026
Since the election, both the Liberals and CPC have lost over 10-points in approval on how they are responding to Donald Trump. While we see a similar decline in the number of Canadians willing to choose either Carney or Poilievre as better on handling Canada/US relation, Carney continues to enjoy a double digit lead over Poilievre.
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January 23, 2026
January 23, 2026
Canadians are much less likely to hold aggressive views on how to respond to Donald Trump now compared to last spring when tensions were rising. Agreement with more cautious approaches remains more stable, providing governments with more flexibility on how to manage their response to Trump tariffs and other provocations.
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December 19, 2025
December 19, 2025
In our last blog post, we showed that culture is emerging as a critically important dimension in Canadian politics. In this post, we focus on cultural alienation and anti-elite resentment, which reflect the views of more Canadians than you may think.
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December 9, 2025
December 9, 2025
A deeper dive on the MOU between Ottawa and Alberta shows that Alberta UCP voters and BC NDP voters are more likely to think it is mostly good than mostly bad.
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December 1, 2025
December 1, 2025
While only 27% are familiar with the MOU, those who are aware are more likely to see it as mostly good (42%) than as mostly bad (13%).
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November 7, 2025
November 7, 2025
Canadians are fairly evenly split in their initial response to the Liberal government’s budget but there is little support for an election, according to INNOVATIVE’s tracking.
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November 6, 2025
November 6, 2025
The federal government sees its handling of Trump slide from an extremely strong issue to a marginal one, according to INNOVATIVE’s tracking.
Do you like it?
November 3, 2025
November 3, 2025
Trump response approval is no longer boosting overall federal approval and Carney favourables as it did earlier. Read, seen, and heard responses, and eroding time for a change numbers indicate a tightening political dynamic, according to INNOVATIVE’s tracking.
Do you like it?
Latest Articles on Public Affairs & Opinion Research:
January 27, 2026
January 27, 2026
Since the election, both the Liberals and CPC have lost over 10-points in approval on how they are responding to Donald Trump. While we see a similar decline in the number of Canadians willing to choose either Carney or Poilievre as better on handling Canada/US relation, Carney continues to enjoy a double digit lead over Poilievre.
Do you like it?
January 23, 2026
January 23, 2026
Canadians are much less likely to hold aggressive views on how to respond to Donald Trump now compared to last spring when tensions were rising. Agreement with more cautious approaches remains more stable, providing governments with more flexibility on how to manage their response to Trump tariffs and other provocations.
Do you like it?
December 19, 2025
December 19, 2025
In our last blog post, we showed that culture is emerging as a critically important dimension in Canadian politics. In this post, we focus on cultural alienation and anti-elite resentment, which reflect the views of more Canadians than you may think.
Do you like it?
December 9, 2025
December 9, 2025
A deeper dive on the MOU between Ottawa and Alberta shows that Alberta UCP voters and BC NDP voters are more likely to think it is mostly good than mostly bad.
Do you like it?
December 1, 2025
December 1, 2025
While only 27% are familiar with the MOU, those who are aware are more likely to see it as mostly good (42%) than as mostly bad (13%).
Do you like it?
November 7, 2025
November 7, 2025
Canadians are fairly evenly split in their initial response to the Liberal government’s budget but there is little support for an election, according to INNOVATIVE’s tracking.
Do you like it?
November 6, 2025
November 6, 2025
The federal government sees its handling of Trump slide from an extremely strong issue to a marginal one, according to INNOVATIVE’s tracking.
Do you like it?
November 3, 2025
November 3, 2025
Trump response approval is no longer boosting overall federal approval and Carney favourables as it did earlier. Read, seen, and heard responses, and eroding time for a change numbers indicate a tightening political dynamic, according to INNOVATIVE’s tracking.
Do you like it?
