Corporate Affairs and Communications

How do people feel about your organization and what can you do about it?.

The choice of the verb ‘feel’ rather than ‘think’ is deliberate. What we know about an organization varies over time as we learn new things and forget old things. What sticks with us is how we feel about what we learn.

Using the right mix of qualitative and survey research to meet your needs, our approach to strategic research is focused on answering five questions:

  • Where are you starting from?
  • Who are the people you need to engage?
  • What factors are driving their opinions today?
  • What can you do or say to make a difference with those key audiences?
  • How can you best reach your critical audiences with the best messages?

Latest Articles on Corporate Affairs & Communications

July 27, 2011

British Columbia Securities Commission: Research Demonstrates Distinct Differences Between British Columbians and Vancouver’s Chinese-Language Residents

Marketwire An investor survey released today by the British Columbia Securities Commission focusing on Metro Vancouver’s Chinese-language residents found that some of their attitudes toward investing […]
July 27, 2011

Using Chinese media is key to creating awareness in Metro-Vancouver’s Chinese communities

Innovative Poll – S.U.C.C.E.S.S. Vancouver, B.C. CANADA – S.U.C.C.E.S.S. CEO, Tung Chan, released a public opinion research today that illustrates the importance of Chinese language print […]
July 27, 2011

Governance Structures and Practices in Canada

Assessing Not-for-profit Boards Clear board policies and mandates, formal orientation processes and ongoing director training separate high performance not-for-profit boards from others according to a new survey […]
July 26, 2011

How should Dion sell his platform to voters? Are there elements of Stephane Dion’s platform, released Monday, that he should be emphasizing over the green shift?

The Globe and Mail As a communications document, the platform is disappointing. The focus is on a richer, fairer and greener Canada. Nothing wrong with that […]
July 21, 2011

The art of sign language

Canada.com The Internet age has not ended the pursuit of name recognition Greg Lyle, the owner of Innovative Research who’s also worked on campaigns for the […]

Latest Articles on Corporate Affairs & Communications

July 27, 2011

British Columbia Securities Commission: Research Demonstrates Distinct Differences Between British Columbians and Vancouver’s Chinese-Language Residents

Marketwire An investor survey released today by the British Columbia Securities Commission focusing on Metro Vancouver’s Chinese-language residents found that some of their attitudes toward investing […]
July 27, 2011

Using Chinese media is key to creating awareness in Metro-Vancouver’s Chinese communities

Innovative Poll – S.U.C.C.E.S.S. Vancouver, B.C. CANADA – S.U.C.C.E.S.S. CEO, Tung Chan, released a public opinion research today that illustrates the importance of Chinese language print […]
July 27, 2011

Governance Structures and Practices in Canada

Assessing Not-for-profit Boards Clear board policies and mandates, formal orientation processes and ongoing director training separate high performance not-for-profit boards from others according to a new survey […]
July 26, 2011

How should Dion sell his platform to voters? Are there elements of Stephane Dion’s platform, released Monday, that he should be emphasizing over the green shift?

The Globe and Mail As a communications document, the platform is disappointing. The focus is on a richer, fairer and greener Canada. Nothing wrong with that […]
July 21, 2011

The art of sign language

Canada.com The Internet age has not ended the pursuit of name recognition Greg Lyle, the owner of Innovative Research who’s also worked on campaigns for the […]