COVID-19 Public Opinion Research

What Canadians are feeling, thinking, and doing during the COVID-19 pandemic.

Individual Journeys

Government Response

Business Impacts

Public Health Impacts

 
 
 
 

Click on a category above to explore that topic in detail, or scroll down the page to review all of our latest COVID-19 survey results.

Individual Journeys

 

Government Response

 

Business Impacts

 

Public Health Impacts

 

COVID-19 RESEARCH: TOPICS AND ARTICLES

Navigation

All posts icon
All posts
Individual Icon
Individual Journeys
Government Icon (white)
Government Response
Business Icon
Business Impacts
Public Health Option 2
Public Health Impacts
Question Mark Icon
About
<< Hide/Show Navigation >>

Our COVID-19 Research

At INNOVATIVE we have been conducting in-depth research since March on how the COVID-19 pandemic has been impacting Canadians; their views of the government response; and the implications for businesses, public health agencies, and more.

Below you can navigate through all of our COVID-19 research to date. Use the sidebar to filter by specific categories, and review summaries of key indicators from each category.

Latest articles

March 22, 2023

Reaction to the Emergencies Act Commission Today Echoes Reaction to the Convoy Last Year

A new INNOVATIVE poll on public reaction to the Public Order Emergency Commission’s decision shows that Canadians’ opinions on the conclusion of the commission are framed […]
November 15, 2022

Emergencies Act inquiry driving echo chambers

In February 2022, the federal government invoked the Emergencies Act to help clear the trucker convoy from downtown Ottawa. The Public Order Emergency Commission is reviewing […]
September 1, 2022

Canada May Struggle with Uptake of the Omicron Booster

On September 1, Health Canada approved a new bivalent COVID-19 vaccine that targets the Omicron variant. Just 38% of Canadians say they will “definitely” get this […]
February 25, 2022

Canadians Say COVID is Over for Now but Not Necessarily Forever

Canadians believe it is time for a lull in COVID restrictions, but see a real risk of future waves. These findings are from the latest waves […]
February 16, 2022

Comparing Public Reactions to Truckers Convoy and the Coastal Link Protest Show Surface Similarities but Deep Underlying Differences

Canadians view protests through strongly partisan lenses. In March 2020, INNOVATIVE asked 1,200 Canadians how they felt about the protests held across Canada against a natural […]

Individual Journeys

Is COVID having an impact on Canadians in their daily life? Are they paying attention? Are they alarmed? Are they more anxious? Has COVID changed us in terms of our mental health and wellbeing?

Those are the questions we pursue in this topic.

Key indicator: Concern

 

Latest articles

September 1, 2022

Canada May Struggle with Uptake of the Omicron Booster

On September 1, Health Canada approved a new bivalent COVID-19 vaccine that targets the Omicron variant. Just 38% of Canadians say they will “definitely” get this […]
February 25, 2022

Canadians Say COVID is Over for Now but Not Necessarily Forever

Canadians believe it is time for a lull in COVID restrictions, but see a real risk of future waves. These findings are from the latest waves […]
February 16, 2022

Comparing Public Reactions to Truckers Convoy and the Coastal Link Protest Show Surface Similarities but Deep Underlying Differences

Canadians view protests through strongly partisan lenses. In March 2020, INNOVATIVE asked 1,200 Canadians how they felt about the protests held across Canada against a natural […]
February 16, 2022

Opposition and Attention Increase as More Canadians are Paying Attention to the “Trucker” Protest

Polling last weekend shows opposition and attention to the protests continuing to increase as the demonstrations escalated into their third week. These findings are from the […]
February 9, 2022

Both the Liberal Government and Protestors are Losing Ground as the Stalemate Continues

Opposition to both the protests and the Liberal response to the issue have increased since last week. These are the findings from INNOVATIVE’s Canada This Month […]

Government Response

How do Canadian’s feel about their government’s during COVID-19? How well are governments responding to COVID-19? Are governments finding the right balance on restrictions? What do people expect of governments and what should their priorities be? Do governments have a plan and, if so, is it good or bad? Is how governments respond to COVID-19 making a difference politically?

This section looks at both the direct pressures on governments and the broader implications.

Key indicator: Approval

 

Latest articles

March 22, 2023

Reaction to the Emergencies Act Commission Today Echoes Reaction to the Convoy Last Year

A new INNOVATIVE poll on public reaction to the Public Order Emergency Commission’s decision shows that Canadians’ opinions on the conclusion of the commission are framed […]
November 15, 2022

Emergencies Act inquiry driving echo chambers

In February 2022, the federal government invoked the Emergencies Act to help clear the trucker convoy from downtown Ottawa. The Public Order Emergency Commission is reviewing […]
September 1, 2022

Canada May Struggle with Uptake of the Omicron Booster

On September 1, Health Canada approved a new bivalent COVID-19 vaccine that targets the Omicron variant. Just 38% of Canadians say they will “definitely” get this […]
February 25, 2022

Canadians Say COVID is Over for Now but Not Necessarily Forever

Canadians believe it is time for a lull in COVID restrictions, but see a real risk of future waves. These findings are from the latest waves […]
February 16, 2022

Comparing Public Reactions to Truckers Convoy and the Coastal Link Protest Show Surface Similarities but Deep Underlying Differences

Canadians view protests through strongly partisan lenses. In March 2020, INNOVATIVE asked 1,200 Canadians how they felt about the protests held across Canada against a natural […]

Business Impacts

How is COVID-19 changing the environment for business? How do Canadians perceive the economy and their own financial situation? Is COVID-19 impacting purchase intentions? How do Canadians feel about the way different sectors are responding to COVID-19?

This is where we help business understand the new realities they are facing.

Key indicator: Confidence

 

Latest articles

February 25, 2022

Canadians Say COVID is Over for Now but Not Necessarily Forever

Canadians believe it is time for a lull in COVID restrictions, but see a real risk of future waves. These findings are from the latest waves […]
February 16, 2022

Comparing Public Reactions to Truckers Convoy and the Coastal Link Protest Show Surface Similarities but Deep Underlying Differences

Canadians view protests through strongly partisan lenses. In March 2020, INNOVATIVE asked 1,200 Canadians how they felt about the protests held across Canada against a natural […]
February 16, 2022

Opposition and Attention Increase as More Canadians are Paying Attention to the “Trucker” Protest

Polling last weekend shows opposition and attention to the protests continuing to increase as the demonstrations escalated into their third week. These findings are from the […]
February 9, 2022

Both the Liberal Government and Protestors are Losing Ground as the Stalemate Continues

Opposition to both the protests and the Liberal response to the issue have increased since last week. These are the findings from INNOVATIVE’s Canada This Month […]
February 3, 2022

Opposition Growing to Truckers’ Protest

Opposition to the ongoing protests by truckers has grown since late last week. These are the findings from INNOVATIVE’s Canada This Month survey, in field from […]

Public Health Impacts

Are Canadians willing to do the things Public Health leaders ask of them? How active are Canadians socially? Are Canadians taking precautions when they leave the house? Who is being responsible and who is taking chances? Will Canadians take the vaccine when it is available?

This is where we try to understand the behavior of Canadians and what can be done about it.

Key indicator: Behaviour

 

For this tracking, we ask respondents how often they engaged in a list of behaviours in the past week. The behaviours are categorized as follows:

  • Least risky: Made a trip to a grocery store or a drug store
  • Modestly risky: Made a trip to a store other than a grocery store or a drug store; met up with a relative or friend outdoors; met up with a small group outdoors
  • Moderately risky: Visited a relative or friend in their home; Hosted a relative or friend in my own home
  • More risky: Gathered with a small group inside a home
  • Most risky: Attended a large gathering of about 50 people or more

The chart indicates the percentage of Canadians who reported engaging in at least one behaviour in that category at least once in the past week.

Latest articles

September 1, 2022

Canada May Struggle with Uptake of the Omicron Booster

On September 1, Health Canada approved a new bivalent COVID-19 vaccine that targets the Omicron variant. Just 38% of Canadians say they will “definitely” get this […]
February 25, 2022

Canadians Say COVID is Over for Now but Not Necessarily Forever

Canadians believe it is time for a lull in COVID restrictions, but see a real risk of future waves. These findings are from the latest waves […]
February 9, 2022

Both the Liberal Government and Protestors are Losing Ground as the Stalemate Continues

Opposition to both the protests and the Liberal response to the issue have increased since last week. These are the findings from INNOVATIVE’s Canada This Month […]
February 3, 2022

Opposition Growing to Truckers’ Protest

Opposition to the ongoing protests by truckers has grown since late last week. These are the findings from INNOVATIVE’s Canada This Month survey, in field from […]
January 31, 2022

Three-in-Ten Support “Truckers’” Protest

Thirty-one percent (31%) of Canadians support the idea of the “truckers’” protest while 38% support bringing back the exemption for unvaccinated truck drivers.  These are the […]
January 19, 2022

Almost Half of Canadians Feel Governments are Doing their Best on COVID-19 Restrictions

While Canadians are more divided on COVID restrictions, most do not agree the current restrictions are an over-reaction to the new variant and almost half feel […]

About this research

It is rare to have an event that has the far-reaching impacts of COVID-19. There are the direct health and economic threats. COVID-19 impacts how we live and how we feel. It is changing how we work, shop, study and play. There are implications for government and business.

With such a far-reaching event, no one survey allows us to explore the full range of consequences. Starting in March, INNOVATIVE began a project to track key questions on an ongoing basis. We have also taken a deep dive into many specific topics along the way. As of mid-November, INNOVATIVE has looked at COVID-19 in part or all of 17 surveys. So much information can be difficult to navigate.

With that in mind we have created this landing page to curate all the results and analysis we provide on how Canadians think, feel and act related to COVID-19. The main page lists all the posts we have created to date. However, if you have a more narrow focus, you can select the government, business, public health or personal journey icons on the left hand side of the page.

The surveys for this project are online surveys. Most waves are part of INNOVATIVE’s monthly Canada This Month study, but some are standalone surveys dedicated to COVID-19. Each report includes detailed methodologies for the studies the report is based on.

If there is a topic you are interested in but cannot find, please feel free to email us at info@innovativeresearch.ca and we will consider investigating it in future waves.

Stay up to date on our latest COVID-19 releases