Carmen Hui

April 10, 2025

Key Segment Changes and Voters’ Reasoning

Liberals are breaking through with younger voters in this wave. Leadership, shared values and bandwagon effects are driving the Liberal vote. Shared values and time for […]
April 7, 2025

Trump Tariffs Boost Liberals

Once again, a Trump tariff deadline has given the Liberals a boost, this time driving into a clear 6-point lead over the Conservatives. These are the […]
April 3, 2025

Liberal Momentum Advantage Narrows

The Conservatives have narrowed the gap with the Liberals in media reach and impact, though they still trail in net favourability (-2 to +7). Both leaders […]
April 2, 2025

Conservatives Narrow Momentum Gap

For the second consecutive wave, the federal election race is locked in a marginal tie between the Liberals and Conservatives. Liberals continue to hold their vote […]
March 27, 2025

How Key Attitudinal Segments are Shifting Their Votes

The topline shifts in voter preferences are clear for all to see. But the threat to the CPC and NDP is more clear when we see […]
March 25, 2025

Campaign Momentum Leading into Federal Election

Why in the early days of this election is Mark Carney getting a better response from voters than Pierre Poilievre? These are the topline findings of […]
March 24, 2025

Carney Builds Lead on Best to Handle US Relations

In his second week as Prime Minister, Mark Carney has increased his lead as best equipped to handle Canada-US relations under Trump from 5-points to 12 […]
March 21, 2025

Canadians Confident in Finances and Employment despite Tariff Threats

Canadians are confident when it comes to their personal finances and employment situation, but they are concerned about the future of their employers. While lower than […]
March 14, 2025

Carney and Poilievre Neck-and-Neck on Best to be Prime Minister

Following his selection as Liberal leader and Prime Minister designate, Mark Carney’s net favourables have rebounded to +11, opening a 12-point lead over Poilievre.  Those positive […]