INNOVATIVE asked Canadians in September 2009, December 2009, and immediately after the Olympics in March 2010 whether they thought the 2010 Olympics were a “great idea” or a “mistake”. Those believing it was a great idea leapt from 28% before the Olympics to 66% afterwards. British Columbians remained the most skeptical with 39% believing it was a mistake – before and after. But as with Canadians elsewhere, undecideds in BC jumped on the Olympics bandwagon. Canadians as a whole surprised themselves as only one in five planned to watch Olympic events every day, but almost half reported afterwards that they tuned in daily.