COVID-19 is having dramatic effects on our society and our economy. The way businesses respond to COVID-19 can have consequences, both good and bad. Reputations can be made or broken. How is the public judging business so far?
In our latest wave of COVID-19 surveys, we explored the impact the outbreak is having on the reputation of several key industries in Canada.
When we measure the public’s perception of industry response to the COVID-19 outbreak, we find that for some industries more people have an opinion – whether positive or negative – than for other industries. We call this engagement. When we compare this to the reputation impact we see the potential for industries to build reputation or put their reputation at risk.
No industries we tested are seeing a clear negative reputation impact so far. Grocery stores, hospitals, and restaurants stand out with both high engagement and strongly positive impacts. Airlines are most at risk with an impact that – while net positive – is decidedly mixed.
For detailed results download our report here.