After ten years of Conservative government, Innovative Research managing director Greg Lyle said, “Mr. Harper’s image appears to be set in stone – nothing the Conservatives try moves it.”
Meanwhile, “Mr. Trudeau’s image is still in flux,” as voters continue to take stock of the relatively young and inexperienced leader offering change.
When it came to swaying voters who had not yet fully made up their minds, then, Mr. Harper’s claim that this is not about him – however ineffective in his advertising – may have had a ring of truth in the campaign’s last days.