But what about B.C.? Polling done in the province by Innovative Research Group and released in February, 2011 found support for a phase-out of “cosmetic” or non-essential pesticides was over 70 per cent. The research also found 72 per cent of British Columbians believe these pesticides pose a threat to the environment and nearly 70 per cent believe they threaten children. Perhaps most significantly, the study found support for the phase-out does not differ between rural and urban areas. The message for government couldn’t be clearer: No matter where they live in the province, the vast majority of British Columbians want an end to toxic lawn products.