COVID-19 Public Opinion Research

What Canadians are feeling, thinking, and doing during the COVID-19 pandemic.

Individual Journeys

Government Response

Business Impacts

Public Health Impacts

 
 
 
 

Click on a category above to explore that topic in detail, or scroll down the page to review all of our latest COVID-19 survey results.

Individual Journeys

 

Government Response

 

Business Impacts

 

Public Health Impacts

 

COVID-19 RESEARCH: TOPICS AND ARTICLES

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Our COVID-19 Research

At INNOVATIVE we have been conducting in-depth research since March on how the COVID-19 pandemic has been impacting Canadians; their views of the government response; and the implications for businesses, public health agencies, and more.

Below you can navigate through all of our COVID-19 research to date. Use the sidebar to filter by specific categories, and review summaries of key indicators from each category.

Latest articles

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November 10, 2021

Canadians’ Confidence in Access to Medical Care Declining

Canadians reported higher confidence in their ability to get treatment for serious medical problems during the COVID-19 pandemic than either before it, in 2019, or now, […]
October 8, 2021

Approval of Government Handling of COVID-19 is Stable Nationally, Still Dropping in Alberta

Approval of governments’ COVID-19 response is relatively stable nationally, but the national picture masks a sharp decline in Alberta and an increase in Ontario. These findings […]
August 13, 2021

Canadians Strongly Support Mandatory Vaccination in a Wide Variety of Circumstances

Canadians are re-engaging in social life, but they still take COVID seriously and want governments to require vaccination in a wide variety of circumstances. These findings […]
August 5, 2021

Canadians’ Approval for Governmental COVID-19 Response is High, Even as Fears of Catching COVID Grow Again

Approval of governmental action on COVID is holding its gains from July, although concerns about catching COVID are growing once again as variants spread across Canada. […]
July 27, 2021

Gen-Z Drivers in Ontario are Ready for a Road Trip, but They’re Feeling Less Confident Behind the Wheel

A new online poll of 1,647 licensed drivers conducted by INNOVATIVE on behalf of 407 ETR from June 15th to 21st, 2021, shows that Generation Z […]
July 14, 2021

COVID-19 Vaccine Hesitancy: Black Canadian Perspectives

A new INNOVATIVE poll, in partnership with the African Canadian Civic Engagement Council (ACCEC) and Black Opportunity Fund (BOF), finds that vaccine hesitancy is still a […]

Individual Journeys

Is COVID having an impact on Canadians in their daily life? Are they paying attention? Are they alarmed? Are they more anxious? Has COVID changed us in terms of our mental health and wellbeing?

Those are the questions we pursue in this topic.

Key indicator: Concern

 

Latest articles

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October 8, 2021

Approval of Government Handling of COVID-19 is Stable Nationally, Still Dropping in Alberta

Approval of governments’ COVID-19 response is relatively stable nationally, but the national picture masks a sharp decline in Alberta and an increase in Ontario. These findings […]
August 5, 2021

Canadians’ Approval for Governmental COVID-19 Response is High, Even as Fears of Catching COVID Grow Again

Approval of governmental action on COVID is holding its gains from July, although concerns about catching COVID are growing once again as variants spread across Canada. […]
July 14, 2021

COVID-19 Vaccine Hesitancy: Black Canadian Perspectives

A new INNOVATIVE poll, in partnership with the African Canadian Civic Engagement Council (ACCEC) and Black Opportunity Fund (BOF), finds that vaccine hesitancy is still a […]
May 28, 2021

Direct Experience with COVID-19 as an Illness Remains Limited as Memories of Economic Impacts Fade

Most Canadians remain untouched by the direct health impacts of COVID-19 while memories of earlier economic impacts are fading. These are the findings of a new […]
May 28, 2021

Local health providers, hospitals, and friends and family, will be key to influence vaccine hesitant and resisters

When it comes to connecting with people who remain hesitant or resistant to getting vaccinated, government leaders will need to make way for local health providers […]
May 28, 2021

Fear of COVID Falls Dramatically

Today, INNOVATIVE is releasing results from a new online survey conducted from May 18th to May 26th, 2021, with a weighted sample size of 2,000 Canadian […]

Government Response

How do Canadian’s feel about their government’s during COVID-19? How well are governments responding to COVID-19? Are governments finding the right balance on restrictions? What do people expect of governments and what should their priorities be? Do governments have a plan and, if so, is it good or bad? Is how governments respond to COVID-19 making a difference politically?

This section looks at both the direct pressures on governments and the broader implications.

Key indicator: Approval

 

Latest articles

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November 10, 2021

Canadians’ Confidence in Access to Medical Care Declining

Canadians reported higher confidence in their ability to get treatment for serious medical problems during the COVID-19 pandemic than either before it, in 2019, or now, […]
October 8, 2021

Approval of Government Handling of COVID-19 is Stable Nationally, Still Dropping in Alberta

Approval of governments’ COVID-19 response is relatively stable nationally, but the national picture masks a sharp decline in Alberta and an increase in Ontario. These findings […]
August 13, 2021

Canadians Strongly Support Mandatory Vaccination in a Wide Variety of Circumstances

Canadians are re-engaging in social life, but they still take COVID seriously and want governments to require vaccination in a wide variety of circumstances. These findings […]
August 5, 2021

Canadians’ Approval for Governmental COVID-19 Response is High, Even as Fears of Catching COVID Grow Again

Approval of governmental action on COVID is holding its gains from July, although concerns about catching COVID are growing once again as variants spread across Canada. […]
July 14, 2021

COVID-19 Vaccine Hesitancy: Black Canadian Perspectives

A new INNOVATIVE poll, in partnership with the African Canadian Civic Engagement Council (ACCEC) and Black Opportunity Fund (BOF), finds that vaccine hesitancy is still a […]
May 28, 2021

Local health providers, hospitals, and friends and family, will be key to influence vaccine hesitant and resisters

When it comes to connecting with people who remain hesitant or resistant to getting vaccinated, government leaders will need to make way for local health providers […]

Business Impacts

How is COVID-19 changing the environment for business? How do Canadians perceive the economy and their own financial situation? Is COVID-19 impacting purchase intentions? How do Canadians feel about the way different sectors are responding to COVID-19?

This is where we help business understand the new realities they are facing.

Key indicator: Confidence

 

Latest articles

Search
Generic filters

August 13, 2021

Canadians Strongly Support Mandatory Vaccination in a Wide Variety of Circumstances

Canadians are re-engaging in social life, but they still take COVID seriously and want governments to require vaccination in a wide variety of circumstances. These findings […]
July 27, 2021

Gen-Z Drivers in Ontario are Ready for a Road Trip, but They’re Feeling Less Confident Behind the Wheel

A new online poll of 1,647 licensed drivers conducted by INNOVATIVE on behalf of 407 ETR from June 15th to 21st, 2021, shows that Generation Z […]
July 9, 2021

Pandemic Impacts on Industry Reputations

The way businesses responded to COVID-19 has had consequences, both good and bad. In our latest wave of COVID-19 surveys, INNOVATIVE has taken a fresh look […]
May 28, 2021

Direct Experience with COVID-19 as an Illness Remains Limited as Memories of Economic Impacts Fade

Most Canadians remain untouched by the direct health impacts of COVID-19 while memories of earlier economic impacts are fading. These are the findings of a new […]
May 28, 2021

Taking Stock of the Pandemic’s Impact on Wellbeing

There is no simple answer to the question “How has the pandemic impacted Canadians’ sense of wellbeing?”. From the beginning of the pandemic, direct measures show […]
March 5, 2021

Young Canadians, especially young women, feeling isolated as mental health concerns grow

A new online poll by INNOVATIVE of 3,763 Canadians shows that while Canadians mental wellbeing has declined from the summer, financial wellbeing has continued to improve. […]

Public Health Impacts

Are Canadians willing to do the things Public Health leaders ask of them? How active are Canadians socially? Are Canadians taking precautions when they leave the house? Who is being responsible and who is taking chances? Will Canadians take the vaccine when it is available?

This is where we try to understand the behavior of Canadians and what can be done about it.

Key indicator: Behaviour

 

For this tracking, we ask respondents how often they engaged in a list of behaviours in the past week. The behaviours are categorized as follows:

  • Least risky: Made a trip to a grocery store or a drug store
  • Modestly risky: Made a trip to a store other than a grocery store or a drug store; met up with a relative or friend outdoors; met up with a small group outdoors
  • Moderately risky: Visited a relative or friend in their home; Hosted a relative or friend in my own home
  • More risky: Gathered with a small group inside a home
  • Most risky: Attended a large gathering of about 50 people or more

The chart indicates the percentage of Canadians who reported engaging in at least one behaviour in that category at least once in the past week.

Latest articles

Search
Generic filters

November 10, 2021

Canadians’ Confidence in Access to Medical Care Declining

Canadians reported higher confidence in their ability to get treatment for serious medical problems during the COVID-19 pandemic than either before it, in 2019, or now, […]
October 8, 2021

Approval of Government Handling of COVID-19 is Stable Nationally, Still Dropping in Alberta

Approval of governments’ COVID-19 response is relatively stable nationally, but the national picture masks a sharp decline in Alberta and an increase in Ontario. These findings […]
August 13, 2021

Canadians Strongly Support Mandatory Vaccination in a Wide Variety of Circumstances

Canadians are re-engaging in social life, but they still take COVID seriously and want governments to require vaccination in a wide variety of circumstances. These findings […]
August 5, 2021

Canadians’ Approval for Governmental COVID-19 Response is High, Even as Fears of Catching COVID Grow Again

Approval of governmental action on COVID is holding its gains from July, although concerns about catching COVID are growing once again as variants spread across Canada. […]
July 14, 2021

COVID-19 Vaccine Hesitancy: Black Canadian Perspectives

A new INNOVATIVE poll, in partnership with the African Canadian Civic Engagement Council (ACCEC) and Black Opportunity Fund (BOF), finds that vaccine hesitancy is still a […]
May 28, 2021

Local health providers, hospitals, and friends and family, will be key to influence vaccine hesitant and resisters

When it comes to connecting with people who remain hesitant or resistant to getting vaccinated, government leaders will need to make way for local health providers […]

About this research

It is rare to have an event that has the far-reaching impacts of COVID-19. There are the direct health and economic threats. COVID-19 impacts how we live and how we feel. It is changing how we work, shop, study and play. There are implications for government and business.

With such a far-reaching event, no one survey allows us to explore the full range of consequences. Starting in March, INNOVATIVE began a project to track key questions on an ongoing basis. We have also taken a deep dive into many specific topics along the way. As of mid-November, INNOVATIVE has looked at COVID-19 in part or all of 17 surveys. So much information can be difficult to navigate.

With that in mind we have created this landing page to curate all the results and analysis we provide on how Canadians think, feel and act related to COVID-19. The main page lists all the posts we have created to date. However, if you have a more narrow focus, you can select the government, business, public health or personal journey icons on the left hand side of the page.

The surveys for this project are online surveys. Most waves are part of INNOVATIVE’s monthly Canada This Month study, but some are standalone surveys dedicated to COVID-19. Each report includes detailed methodologies for the studies the report is based on.

If there is a topic you are interested in but cannot find, please feel free to email us at info@innovativeresearch.ca and we will consider investigating it in future waves.

Stay up to date on our latest COVID-19 releases