COVID-19 Public Opinion Research

What Canadians are feeling, thinking, and doing during the COVID-19 pandemic.

Individual Journeys

Government Response

Business Impacts

Public Health Impacts

 
 
 
 

Click on a category above to explore that topic in detail, or scroll down the page to review all of our latest COVID-19 survey results.

Individual Journeys

 

Government Response

 

Business Impacts

 

Public Health Impacts

 

COVID-19 RESEARCH: TOPICS AND ARTICLES

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Our COVID-19 Research

At INNOVATIVE we have been conducting in-depth research since March on how the COVID-19 pandemic has been impacting Canadians; their views of the government response; and the implications for businesses, public health agencies, and more.

Below you can navigate through all of our COVID-19 research to date. Use the sidebar to filter by specific categories, and review summaries of key indicators from each category.

Latest articles

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March 31, 2021

Canadians took more risks in March

A new online poll by INNOVATIVE of 3,807 Canadians shows a 9-point increase in behaviours with modest risk and a six-point increase in moderate risk behaviour. […]
March 30, 2021

AstraZeneca appears to re-enforce existing hesitancy rather than create more

A new INNOVATIVE poll tracking attitudes towards vaccines shows willingness to get a vaccine going up while hesitancy is stable. Over the past two weeks, INNOVATIVE […]
March 5, 2021

Federal government COVID approval down 10 points since Christmas, Alberta shows small reversal in slide

New tracking from an INNOVATIVE online poll of 3,763 Canadians shows the federal government appears to be paying a significant price for controversies over access to […]
March 5, 2021

COVID-19 fears ease as fatigue grows

As the COVID-19 pandemic approaches its first birthday, a new INNOVATIVE online poll of 3,763 Canadians shows fears of COVID-19 starting to ease as fatigue grows. […]
February 23, 2021

COVID-19 vaccine resistance growing among younger Canadians

A new Innovative Research Group Inc. (INNOVATIVE) poll finds more Canadians report being unlikely to get vaccinated against COVID-19 today than in May 2020. Resistance is […]
February 5, 2021

Canadian Governments are losing ground on pandemic approval

Canadian Governments are losing ground on pandemic approval.   Approval of the federal government’s handling of the pandemic is down to only 50%, the lowest point […]

Individual Journeys

Is COVID having an impact on Canadians in their daily life? Are they paying attention? Are they alarmed? Are they more anxious? Has COVID changed us in terms of our mental health and wellbeing?

Those are the questions we pursue in this topic.

Key indicator: Concern

 

Latest articles

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March 31, 2021

Canadians took more risks in March

A new online poll by INNOVATIVE of 3,807 Canadians shows a 9-point increase in behaviours with modest risk and a six-point increase in moderate risk behaviour. […]
March 30, 2021

AstraZeneca appears to re-enforce existing hesitancy rather than create more

A new INNOVATIVE poll tracking attitudes towards vaccines shows willingness to get a vaccine going up while hesitancy is stable. Over the past two weeks, INNOVATIVE […]
November 17, 2020

Canadians are paying more attention to the pandemic, but concern remains stable

As the pandemic enters its second wave in Canada, attention is rebounding but concerns about COVID-19 remain stable. On November 16th, INNOVATIVE released the results of […]
November 17, 2020

Despite the worsening second wave, Canadians are still doing okay

On November 16th, INNOVATIVE released the results of an online poll tracking Canadian’s perceptions of their own wellbeing and access to health care. As the second […]
November 17, 2020

Despite economic challenges ahead, Canadians feel confident in their own prospects

A November tracking poll by Innovative Research Group (INNOVATIVE) shows that, even with reports of an accelerated spread of COVID-19 and potentially devastating new economic restrictions […]
September 17, 2020

Mask-Wearing Up Dramatically, But Social Distancing Down Among Canadians

When it comes to protecting themselves and others from COVID-19, Canadians’ behaviour is a mixed bag. The good news is that mask wearing is way up: […]

Government Response

How do Canadian’s feel about their government’s during COVID-19? How well are governments responding to COVID-19? Are governments finding the right balance on restrictions? What do people expect of governments and what should their priorities be? Do governments have a plan and, if so, is it good or bad? Is how governments respond to COVID-19 making a difference politically?

This section looks at both the direct pressures on governments and the broader implications.

Key indicator: Approval

 

Latest articles

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March 5, 2021

Federal government COVID approval down 10 points since Christmas, Alberta shows small reversal in slide

New tracking from an INNOVATIVE online poll of 3,763 Canadians shows the federal government appears to be paying a significant price for controversies over access to […]
February 5, 2021

Canadian Governments are losing ground on pandemic approval

Canadian Governments are losing ground on pandemic approval.   Approval of the federal government’s handling of the pandemic is down to only 50%, the lowest point […]
November 17, 2020

Ontario and Alberta losing support for their handling of COVID-19 while BC rebounds after election

On November 16th, INNOVATIVE has released the results of an online poll tracking the Canadian Political Landscape in light of COVID-19. Overall approval of the federal […]
September 22, 2020

Plurality of Canadians Say Current COVID-19 Restrictions Are About Right, But Many In The West Say They Are Too Loose

As case counts continue to change on a daily basis, governments across Canada are trying to strike the right balance of social restrictions to combat the […]
September 4, 2020

Canadians Support Decision to End CERB

Even among those currently receiving the benefits, Canadians support the Liberal government's decision to end CERB.
July 30, 2020

Health initiatives dominate as top priorities for government

Since the early days of the COVID-19 outbreak in Canada, INNOVATIVE has been tracking attitudes and reported behaviors impacted by the pandemic. Today, INNOVATIVE is releasing […]

Business Impacts

How is COVID-19 changing the environment for business? How do Canadians perceive the economy and their own financial situation? Is COVID-19 impacting purchase intentions? How do Canadians feel about the way different sectors are responding to COVID-19?

This is where we help business understand the new realities they are facing.

Key indicator: Confidence

 

Latest articles

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November 17, 2020

Despite economic challenges ahead, Canadians feel confident in their own prospects

A November tracking poll by Innovative Research Group (INNOVATIVE) shows that, even with reports of an accelerated spread of COVID-19 and potentially devastating new economic restrictions […]
July 10, 2020

Canadians still worried about COVID-19, although sense of wellbeing holds firm

Canadians Sense of Well-Being Holds Firm Despite COVID-19 Despite the fact that almost half of Canadian households have experienced a direct economic impact from COVID-19 and […]
June 3, 2020

Half of Canadians believe the economy needs to be radically transformed in light of COVID-19

As Canada looks to recover from the economic downturn caused by the COVID-19 pandemic, it is faced with the choice between rebuilding the economy as it […]
May 22, 2020

Canadians continue to support a free enterprise approach to the economy, but see big gov’t role in minimizing COVID-19 impacts and helping families cope

As the new case counts begin to decline in Canada, the immediate challenge facing the federal government will shift from health to economic recovery. Given this, […]
May 8, 2020

Canadians still believe it is too soon to lift restrictions, although intensity has dropped since April

April 23, 2020

Industry Reputation: Impacts During the COVID-19 Outbreak

COVID-19 is having dramatic effects on our society and our economy. The way businesses respond to COVID-19 can have consequences, both good and bad.

Public Health Impacts

Are Canadians willing to do the things Public Health leaders ask of them? How active are Canadians socially? Are Canadians taking precautions when they leave the house? Who is being responsible and who is taking chances? Will Canadians take the vaccine when it is available?

This is where we try to understand the behavior of Canadians and what can be done about it.

Key indicator: Behaviour

 

For this tracking, we ask respondents how often they engaged in a list of behaviours in the past week. The behaviours are categorized as follows:

  • Least risky: Made a trip to a grocery store or a drug store
  • Modestly risky: Made a trip to a store other than a grocery store or a drug store; met up with a relative or friend outdoors; met up with a small group outdoors
  • Moderately risky: Visited a relative or friend in their home; Hosted a relative or friend in my own home
  • More risky: Gathered with a small group inside a home
  • Most risky: Attended a large gathering of about 50 people or more

The chart indicates the percentage of Canadians who reported engaging in at least one behaviour in that category at least once in the past week.

Latest articles

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Generic filters

March 5, 2021

COVID-19 fears ease as fatigue grows

As the COVID-19 pandemic approaches its first birthday, a new INNOVATIVE online poll of 3,763 Canadians shows fears of COVID-19 starting to ease as fatigue grows. […]
February 23, 2021

COVID-19 vaccine resistance growing among younger Canadians

A new Innovative Research Group Inc. (INNOVATIVE) poll finds more Canadians report being unlikely to get vaccinated against COVID-19 today than in May 2020. Resistance is […]
February 5, 2021

Canadian social behaviours stable as fatigue rises

Canadian social behaviours stable as fatigue rises. While there has been speculation about rising levels of COVID-19 fatigue among Canadians since last spring, INNOVATIVE’s tracking has […]
January 22, 2021

Canadians Begin New Year With Significant Reduction in Social Contacts

With the holiday season behind them, Canadians reduced their indoor visits with friends and family by a third and reduced non-essential shopping. Today Innovative Research Group […]
January 15, 2021

Canadians fail to respond to tighter government COVID-19 restrictions in December

Canadians have continued to participate in fewer social activities than they did over the summer, but social contacts did not improve in the second half of […]
November 17, 2020

Canadians are going out less and taking precautions more

As we enter the second wave of the COVID-19 pandemic, Canadians are becoming more cautious in their social engagement but still have a ways to go […]

About this research

It is rare to have an event that has the far-reaching impacts of COVID-19. There are the direct health and economic threats. COVID-19 impacts how we live and how we feel. It is changing how we work, shop, study and play. There are implications for government and business.

With such a far-reaching event, no one survey allows us to explore the full range of consequences. Starting in March, INNOVATIVE began a project to track key questions on an ongoing basis. We have also taken a deep dive into many specific topics along the way. As of mid-November, INNOVATIVE has looked at COVID-19 in part or all of 17 surveys. So much information can be difficult to navigate.

With that in mind we have created this landing page to curate all the results and analysis we provide on how Canadians think, feel and act related to COVID-19. The main page lists all the posts we have created to date. However, if you have a more narrow focus, you can select the government, business, public health or personal journey icons on the left hand side of the page.

The surveys for this project are online surveys. Most waves are part of INNOVATIVE’s monthly Canada This Month study, but some are standalone surveys dedicated to COVID-19. Each report includes detailed methodologies for the studies the report is based on.

If there is a topic you are interested in but cannot find, please feel free to email us at info@innovativeresearch.ca and we will consider investigating it in future waves.

Stay up to date on our latest COVID-19 releases