COVID-19 Public Opinion Research

What Canadians are feeling, thinking, and doing during the COVID-19 pandemic.

Individual Journeys

Government Response

Business Impacts

Public Health Impacts

 
 
 
 

Click on a category above to explore that topic in detail, or scroll down the page to review all of our latest COVID-19 survey results.

Individual Journeys

 

Government Response

 

Business Impacts

 

Public Health Impacts

 

COVID-19 RESEARCH: TOPICS AND ARTICLES

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Our COVID-19 Research

At INNOVATIVE we have been conducting in-depth research since March on how the COVID-19 pandemic has been impacting Canadians; their views of the government response; and the implications for businesses, public health agencies, and more.

Below you can navigate through all of our COVID-19 research to date. Use the sidebar to filter by specific categories, and review summaries of key indicators from each category.

Latest articles

February 16, 2022

Opposition and Attention Increase as More Canadians are Paying Attention to the “Trucker” Protest

Polling last weekend shows opposition and attention to the protests continuing to increase as the demonstrations escalated into their third week. These findings are from the […]
February 9, 2022

Both the Liberal Government and Protestors are Losing Ground as the Stalemate Continues

Opposition to both the protests and the Liberal response to the issue have increased since last week. These are the findings from INNOVATIVE’s Canada This Month […]
February 3, 2022

Opposition Growing to Truckers’ Protest

Opposition to the ongoing protests by truckers has grown since late last week. These are the findings from INNOVATIVE’s Canada This Month survey, in field from […]
January 31, 2022

Three-in-Ten Support “Truckers’” Protest

Thirty-one percent (31%) of Canadians support the idea of the “truckers’” protest while 38% support bringing back the exemption for unvaccinated truck drivers.  These are the […]
January 19, 2022

Almost Half of Canadians Feel Governments are Doing their Best on COVID-19 Restrictions

While Canadians are more divided on COVID restrictions, most do not agree the current restrictions are an over-reaction to the new variant and almost half feel […]
January 19, 2022

Fear and Anger Grow as COVID Surges

Canadians are feeling more concerned about catching COVID-19 and more angry towards their community and governments. These are the findings from INNOVATIVE’s Canada This Month survey, […]

Individual Journeys

Is COVID having an impact on Canadians in their daily life? Are they paying attention? Are they alarmed? Are they more anxious? Has COVID changed us in terms of our mental health and wellbeing?

Those are the questions we pursue in this topic.

Key indicator: Concern

 

Latest articles

January 31, 2022

Three-in-Ten Support “Truckers’” Protest

Thirty-one percent (31%) of Canadians support the idea of the “truckers’” protest while 38% support bringing back the exemption for unvaccinated truck drivers.  These are the […]
January 19, 2022

Almost Half of Canadians Feel Governments are Doing their Best on COVID-19 Restrictions

While Canadians are more divided on COVID restrictions, most do not agree the current restrictions are an over-reaction to the new variant and almost half feel […]
January 19, 2022

Fear and Anger Grow as COVID Surges

Canadians are feeling more concerned about catching COVID-19 and more angry towards their community and governments. These are the findings from INNOVATIVE’s Canada This Month survey, […]
January 18, 2022

With the Holidays Behind Us, Canadians are Being More Cautious

Canadians have finally started decreasing their social activities and taking more precautions. While social gatherings in homes increased through the end of December, they are now […]
January 6, 2022

Canadians May Judge Governments Harshly, but Most do not Blame them for New Waves of COVID-19

Today, Innovative Research Group Inc. released its latest tracking on how Canadians feel about COVID-19 and their governments’ response to the pandemic. The online survey of […]
January 6, 2022

Canadians Took More Risks with Fewer Precautions as Omicron Spread

The holiday season saw Canadians more actively reengaging with riskier social behaviours, even compared to the week immediately before Christmas. Not only were Canadians more likely […]

Government Response

How do Canadian’s feel about their government’s during COVID-19? How well are governments responding to COVID-19? Are governments finding the right balance on restrictions? What do people expect of governments and what should their priorities be? Do governments have a plan and, if so, is it good or bad? Is how governments respond to COVID-19 making a difference politically?

This section looks at both the direct pressures on governments and the broader implications.

Key indicator: Approval

 

Latest articles

February 16, 2022

Opposition and Attention Increase as More Canadians are Paying Attention to the “Trucker” Protest

Polling last weekend shows opposition and attention to the protests continuing to increase as the demonstrations escalated into their third week. These findings are from the […]
February 9, 2022

Both the Liberal Government and Protestors are Losing Ground as the Stalemate Continues

Opposition to both the protests and the Liberal response to the issue have increased since last week. These are the findings from INNOVATIVE’s Canada This Month […]
February 3, 2022

Opposition Growing to Truckers’ Protest

Opposition to the ongoing protests by truckers has grown since late last week. These are the findings from INNOVATIVE’s Canada This Month survey, in field from […]
January 31, 2022

Three-in-Ten Support “Truckers’” Protest

Thirty-one percent (31%) of Canadians support the idea of the “truckers’” protest while 38% support bringing back the exemption for unvaccinated truck drivers.  These are the […]
January 19, 2022

Almost Half of Canadians Feel Governments are Doing their Best on COVID-19 Restrictions

While Canadians are more divided on COVID restrictions, most do not agree the current restrictions are an over-reaction to the new variant and almost half feel […]
January 19, 2022

Fear and Anger Grow as COVID Surges

Canadians are feeling more concerned about catching COVID-19 and more angry towards their community and governments. These are the findings from INNOVATIVE’s Canada This Month survey, […]

Business Impacts

How is COVID-19 changing the environment for business? How do Canadians perceive the economy and their own financial situation? Is COVID-19 impacting purchase intentions? How do Canadians feel about the way different sectors are responding to COVID-19?

This is where we help business understand the new realities they are facing.

Key indicator: Confidence

 

Latest articles

January 31, 2022

Three-in-Ten Support “Truckers’” Protest

Thirty-one percent (31%) of Canadians support the idea of the “truckers’” protest while 38% support bringing back the exemption for unvaccinated truck drivers.  These are the […]
January 19, 2022

Almost Half of Canadians Feel Governments are Doing their Best on COVID-19 Restrictions

While Canadians are more divided on COVID restrictions, most do not agree the current restrictions are an over-reaction to the new variant and almost half feel […]
January 18, 2022

With the Holidays Behind Us, Canadians are Being More Cautious

Canadians have finally started decreasing their social activities and taking more precautions. While social gatherings in homes increased through the end of December, they are now […]
January 6, 2022

Canadians Took More Risks with Fewer Precautions as Omicron Spread

The holiday season saw Canadians more actively reengaging with riskier social behaviours, even compared to the week immediately before Christmas. Not only were Canadians more likely […]
August 13, 2021

Canadians Strongly Support Mandatory Vaccination in a Wide Variety of Circumstances

Canadians are re-engaging in social life, but they still take COVID seriously and want governments to require vaccination in a wide variety of circumstances. These findings […]
July 27, 2021

Gen-Z Drivers in Ontario are Ready for a Road Trip, but They’re Feeling Less Confident Behind the Wheel

A new online poll of 1,647 licensed drivers conducted by INNOVATIVE on behalf of 407 ETR from June 15th to 21st, 2021, shows that Generation Z […]

Public Health Impacts

Are Canadians willing to do the things Public Health leaders ask of them? How active are Canadians socially? Are Canadians taking precautions when they leave the house? Who is being responsible and who is taking chances? Will Canadians take the vaccine when it is available?

This is where we try to understand the behavior of Canadians and what can be done about it.

Key indicator: Behaviour

 

For this tracking, we ask respondents how often they engaged in a list of behaviours in the past week. The behaviours are categorized as follows:

  • Least risky: Made a trip to a grocery store or a drug store
  • Modestly risky: Made a trip to a store other than a grocery store or a drug store; met up with a relative or friend outdoors; met up with a small group outdoors
  • Moderately risky: Visited a relative or friend in their home; Hosted a relative or friend in my own home
  • More risky: Gathered with a small group inside a home
  • Most risky: Attended a large gathering of about 50 people or more

The chart indicates the percentage of Canadians who reported engaging in at least one behaviour in that category at least once in the past week.

Latest articles

January 19, 2022

Fear and Anger Grow as COVID Surges

Canadians are feeling more concerned about catching COVID-19 and more angry towards their community and governments. These are the findings from INNOVATIVE’s Canada This Month survey, […]
January 18, 2022

With the Holidays Behind Us, Canadians are Being More Cautious

Canadians have finally started decreasing their social activities and taking more precautions. While social gatherings in homes increased through the end of December, they are now […]
January 13, 2022

Ford PCs Struggle to Find Right Balance on Lockdown Measures

Ontarians are not happy with the latest wave of COVID restrictions in Ontario. Only 32% of Ontarians now say they approve of how the Ontario government […]
January 6, 2022

Canadians May Judge Governments Harshly, but Most do not Blame them for New Waves of COVID-19

Today, Innovative Research Group Inc. released its latest tracking on how Canadians feel about COVID-19 and their governments’ response to the pandemic. The online survey of […]
January 6, 2022

Canadians Took More Risks with Fewer Precautions as Omicron Spread

The holiday season saw Canadians more actively reengaging with riskier social behaviours, even compared to the week immediately before Christmas. Not only were Canadians more likely […]
December 23, 2021

Personal well-being wearing thin as pandemic continues

Today, Innovative Research Group Inc. released its latest tracking on feelings of well-being. The online survey of 1,211 Canadians was conducted from December 16th to 22nd. […]

About this research

It is rare to have an event that has the far-reaching impacts of COVID-19. There are the direct health and economic threats. COVID-19 impacts how we live and how we feel. It is changing how we work, shop, study and play. There are implications for government and business.

With such a far-reaching event, no one survey allows us to explore the full range of consequences. Starting in March, INNOVATIVE began a project to track key questions on an ongoing basis. We have also taken a deep dive into many specific topics along the way. As of mid-November, INNOVATIVE has looked at COVID-19 in part or all of 17 surveys. So much information can be difficult to navigate.

With that in mind we have created this landing page to curate all the results and analysis we provide on how Canadians think, feel and act related to COVID-19. The main page lists all the posts we have created to date. However, if you have a more narrow focus, you can select the government, business, public health or personal journey icons on the left hand side of the page.

The surveys for this project are online surveys. Most waves are part of INNOVATIVE’s monthly Canada This Month study, but some are standalone surveys dedicated to COVID-19. Each report includes detailed methodologies for the studies the report is based on.

If there is a topic you are interested in but cannot find, please feel free to email us at info@innovativeresearch.ca and we will consider investigating it in future waves.

Stay up to date on our latest COVID-19 releases