COVID-19 Public Opinion Research

What Canadians are feeling, thinking, and doing during the COVID-19 pandemic.

Individual Journeys

Government Response

Business Impacts

Public Health Impacts

 
 
 
 

Click on a category above to explore that topic in detail, or scroll down the page to review all of our latest COVID-19 survey results.

Individual Journeys

 

Government Response

 

Business Impacts

 

Public Health Impacts

 

COVID-19 RESEARCH: TOPICS AND ARTICLES

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Our COVID-19 Research

At INNOVATIVE we have been conducting in-depth research since March on how the COVID-19 pandemic has been impacting Canadians; their views of the government response; and the implications for businesses, public health agencies, and more.

Below you can navigate through all of our COVID-19 research to date. Use the sidebar to filter by specific categories, and review summaries of key indicators from each category.

Latest articles

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May 28, 2021

Taking Stock of the Pandemic’s Impact on Wellbeing

There is no simple answer to the question “How has the pandemic impacted Canadians’ sense of wellbeing?”. From the beginning of the pandemic, direct measures show […]
May 14, 2021

Stars Aligning for Federal Liberals?

A new online poll by INNOVATIVE of 2,738 eligible voters conducted from April 22 to May 5, 2021 shows the stars may be aligning for the […]
May 7, 2021

Approval of governments’ management of COVID-19 declining across Canada

A new INNOVATIVE poll of 4,150 Canadians finds government approval on managing COVID has declined for every major government in Canada in the second half of […]
May 7, 2021

Canadians grow more willing to be vaccinated

A new INNOVATIVE online poll of 4,150 Canadians finds 84% of adult Canadians are either already vaccinated or likely to do so. Almost half of the […]
May 7, 2021

Canadians less likely to take social risks in hot spots

A new INNOVATIVE online poll of 4,150 Canadians shows for the first time in the third wave Canadians are changing their social behaviour for the better. […]
May 7, 2021

COVID-19 fatigue growing

Fatigue with maintaining COVID-19 public health measures has reached a record high in a new INNOVATIVE online poll of 4,150 Canadian citizens. Well over a third […]

Individual Journeys

Is COVID having an impact on Canadians in their daily life? Are they paying attention? Are they alarmed? Are they more anxious? Has COVID changed us in terms of our mental health and wellbeing?

Those are the questions we pursue in this topic.

Key indicator: Concern

 

Latest articles

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May 7, 2021

Canadians less likely to take social risks in hot spots

A new INNOVATIVE online poll of 4,150 Canadians shows for the first time in the third wave Canadians are changing their social behaviour for the better. […]
May 7, 2021

COVID-19 fatigue growing

Fatigue with maintaining COVID-19 public health measures has reached a record high in a new INNOVATIVE online poll of 4,150 Canadian citizens. Well over a third […]
April 16, 2021

COVID-19 fears bump up but attention to COVID-19 news flat

A new online poll by INNOVATIVE of 2,390 Canadians shows conflicting trends in underlying COVID-19 attitudes. Canadians’ attention to COVID peaked in the earliest days of […]
April 16, 2021

Canadians continue to take moderate risks despite the rise in COVID-19 cases

A new online poll by INNOVATIVE of 2,390 Canadians shows no decline in the number of social activities Canadians are engaging in. The share of Canadians […]
April 14, 2021

One year later, Canadians are more angry at their governments and neighbours and less afraid of COVID itself

A new online poll by INNOVATIVE of 2,390 adults in Canada shows that one year into the pandemic, Canadians are less fearful of COVID and more […]
March 31, 2021

Canadians took more risks in March

A new online poll by INNOVATIVE of 3,807 Canadians shows a 9-point increase in behaviours with modest risk and a six-point increase in moderate risk behaviour. […]

Government Response

How do Canadian’s feel about their government’s during COVID-19? How well are governments responding to COVID-19? Are governments finding the right balance on restrictions? What do people expect of governments and what should their priorities be? Do governments have a plan and, if so, is it good or bad? Is how governments respond to COVID-19 making a difference politically?

This section looks at both the direct pressures on governments and the broader implications.

Key indicator: Approval

 

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April 20, 2021

Ontario Politics Shaken By Government’s Friday COVID-19 Announcement

New tracking from an INNOVATIVE online poll of 800 Ontarians (the total unweighted sample was 899) shows that the announcement of a new round of restrictions […]
April 16, 2021

Slippage in federal government approval not impacting federal Liberal lead

A new online poll by INNOVATIVE of 2,390 Canadians shows the federal Liberals maintaining their lead in the vote despite declines in government satisfaction and approval […]
April 16, 2021

Doug Ford’s Reputation Takes a Hit as Ontario Goes Into Lockdown

New tracking from an INNOVATIVE online poll of 989 Ontarians shows that while the PCs and the Ontario Liberals remain in a tight race on vote, […]
April 16, 2021

Federal and provincial government approval sliding; Ontario shows greatest decline

New tracking from an INNOVATIVE online poll of 2,390 Canadians shows approval of both the federal government’s handling of the pandemic and the provinces’ handling of […]
April 14, 2021

One year later, Canadians are more angry at their governments and neighbours and less afraid of COVID itself

A new online poll by INNOVATIVE of 2,390 adults in Canada shows that one year into the pandemic, Canadians are less fearful of COVID and more […]
March 5, 2021

Federal government COVID approval down 10 points since Christmas, Alberta shows small reversal in slide

New tracking from an INNOVATIVE online poll of 3,763 Canadians shows the federal government appears to be paying a significant price for controversies over access to […]

Business Impacts

How is COVID-19 changing the environment for business? How do Canadians perceive the economy and their own financial situation? Is COVID-19 impacting purchase intentions? How do Canadians feel about the way different sectors are responding to COVID-19?

This is where we help business understand the new realities they are facing.

Key indicator: Confidence

 

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September 4, 2020

Canadians Support Decision to End CERB

Even among those currently receiving the benefits, Canadians support the Liberal government's decision to end CERB.
July 30, 2020

Health initiatives dominate as top priorities for government

Since the early days of the COVID-19 outbreak in Canada, INNOVATIVE has been tracking attitudes and reported behaviors impacted by the pandemic. Today, INNOVATIVE is releasing […]
July 10, 2020

Canadians still worried about COVID-19, although sense of wellbeing holds firm

Canadians Sense of Well-Being Holds Firm Despite COVID-19 Despite the fact that almost half of Canadian households have experienced a direct economic impact from COVID-19 and […]
June 3, 2020

Half of Canadians believe the economy needs to be radically transformed in light of COVID-19

As Canada looks to recover from the economic downturn caused by the COVID-19 pandemic, it is faced with the choice between rebuilding the economy as it […]
May 22, 2020

Canadians continue to support a free enterprise approach to the economy, but see big gov’t role in minimizing COVID-19 impacts and helping families cope

As the new case counts begin to decline in Canada, the immediate challenge facing the federal government will shift from health to economic recovery. Given this, […]
May 8, 2020

Canadians still believe it is too soon to lift restrictions, although intensity has dropped since April

Public Health Impacts

Are Canadians willing to do the things Public Health leaders ask of them? How active are Canadians socially? Are Canadians taking precautions when they leave the house? Who is being responsible and who is taking chances? Will Canadians take the vaccine when it is available?

This is where we try to understand the behavior of Canadians and what can be done about it.

Key indicator: Behaviour

 

For this tracking, we ask respondents how often they engaged in a list of behaviours in the past week. The behaviours are categorized as follows:

  • Least risky: Made a trip to a grocery store or a drug store
  • Modestly risky: Made a trip to a store other than a grocery store or a drug store; met up with a relative or friend outdoors; met up with a small group outdoors
  • Moderately risky: Visited a relative or friend in their home; Hosted a relative or friend in my own home
  • More risky: Gathered with a small group inside a home
  • Most risky: Attended a large gathering of about 50 people or more

The chart indicates the percentage of Canadians who reported engaging in at least one behaviour in that category at least once in the past week.

Latest articles

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April 16, 2021

Canadians continue to take moderate risks despite the rise in COVID-19 cases

A new online poll by INNOVATIVE of 2,390 Canadians shows no decline in the number of social activities Canadians are engaging in. The share of Canadians […]
March 31, 2021

Canadians took more risks in March

A new online poll by INNOVATIVE of 3,807 Canadians shows a 9-point increase in behaviours with modest risk and a six-point increase in moderate risk behaviour. […]
March 30, 2021

AstraZeneca appears to re-enforce existing hesitancy rather than create more

A new INNOVATIVE poll tracking attitudes towards vaccines shows willingness to get a vaccine going up while hesitancy is stable. Over the past two weeks, INNOVATIVE […]
March 5, 2021

COVID-19 fears ease as fatigue grows

As the COVID-19 pandemic approaches its first birthday, a new INNOVATIVE online poll of 3,763 Canadians shows fears of COVID-19 starting to ease as fatigue grows. […]
February 23, 2021

COVID-19 vaccine resistance growing among younger Canadians

A new Innovative Research Group Inc. (INNOVATIVE) poll finds more Canadians report being unlikely to get vaccinated against COVID-19 today than in May 2020. Resistance is […]
February 5, 2021

Canadian social behaviours stable as fatigue rises

Canadian social behaviours stable as fatigue rises. While there has been speculation about rising levels of COVID-19 fatigue among Canadians since last spring, INNOVATIVE’s tracking has […]

About this research

It is rare to have an event that has the far-reaching impacts of COVID-19. There are the direct health and economic threats. COVID-19 impacts how we live and how we feel. It is changing how we work, shop, study and play. There are implications for government and business.

With such a far-reaching event, no one survey allows us to explore the full range of consequences. Starting in March, INNOVATIVE began a project to track key questions on an ongoing basis. We have also taken a deep dive into many specific topics along the way. As of mid-November, INNOVATIVE has looked at COVID-19 in part or all of 17 surveys. So much information can be difficult to navigate.

With that in mind we have created this landing page to curate all the results and analysis we provide on how Canadians think, feel and act related to COVID-19. The main page lists all the posts we have created to date. However, if you have a more narrow focus, you can select the government, business, public health or personal journey icons on the left hand side of the page.

The surveys for this project are online surveys. Most waves are part of INNOVATIVE’s monthly Canada This Month study, but some are standalone surveys dedicated to COVID-19. Each report includes detailed methodologies for the studies the report is based on.

If there is a topic you are interested in but cannot find, please feel free to email us at info@innovativeresearch.ca and we will consider investigating it in future waves.

Stay up to date on our latest COVID-19 releases