COVID-19 Public Opinion Research
What Canadians are feeling, thinking, and doing during the COVID-19 pandemic.
Public Health Impacts
Click on a category above to explore that topic in detail, or scroll down the page to review all of our latest COVID-19 survey results.
Public Health Impacts
COVID-19 RESEARCH: TOPICS AND ARTICLES
Our COVID-19 Research
At INNOVATIVE we have been conducting in-depth research since March on how the COVID-19 pandemic has been impacting Canadians; their views of the government response; and the implications for businesses, public health agencies, and more.
Below you can navigate through all of our COVID-19 research to date. Use the sidebar to filter by specific categories, and review summaries of key indicators from each category.
Is COVID having an impact on Canadians in their daily life? Are they paying attention? Are they alarmed? Are they more anxious? Has COVID changed us in terms of our mental health and wellbeing?
Those are the questions we pursue in this topic.
Key indicator: Concern
How do Canadian’s feel about their government’s during COVID-19? How well are governments responding to COVID-19? Are governments finding the right balance on restrictions? What do people expect of governments and what should their priorities be? Do governments have a plan and, if so, is it good or bad? Is how governments respond to COVID-19 making a difference politically?
This section looks at both the direct pressures on governments and the broader implications.
Key indicator: Approval
How is COVID-19 changing the environment for business? How do Canadians perceive the economy and their own financial situation? Is COVID-19 impacting purchase intentions? How do Canadians feel about the way different sectors are responding to COVID-19?
This is where we help business understand the new realities they are facing.
Key indicator: Confidence
Public Health Impacts
Are Canadians willing to do the things Public Health leaders ask of them? How active are Canadians socially? Are Canadians taking precautions when they leave the house? Who is being responsible and who is taking chances? Will Canadians take the vaccine when it is available?
This is where we try to understand the behavior of Canadians and what can be done about it.
Key indicator: Behaviour
For this tracking, we ask respondents how often they engaged in a list of behaviours in the past week. The behaviours are categorized as follows:
- Least risky: Made a trip to a grocery store or a drug store
- Modestly risky: Made a trip to a store other than a grocery store or a drug store; met up with a relative or friend outdoors; met up with a small group outdoors
- Moderately risky: Visited a relative or friend in their home; Hosted a relative or friend in my own home
- More risky: Gathered with a small group inside a home
- Most risky: Attended a large gathering of about 50 people or more
The chart indicates the percentage of Canadians who reported engaging in at least one behaviour in that category at least once in the past week.
About this research
It is rare to have an event that has the far-reaching impacts of COVID-19. There are the direct health and economic threats. COVID-19 impacts how we live and how we feel. It is changing how we work, shop, study and play. There are implications for government and business.
With such a far-reaching event, no one survey allows us to explore the full range of consequences. Starting in March, INNOVATIVE began a project to track key questions on an ongoing basis. We have also taken a deep dive into many specific topics along the way. As of mid-November, INNOVATIVE has looked at COVID-19 in part or all of 17 surveys. So much information can be difficult to navigate.
With that in mind we have created this landing page to curate all the results and analysis we provide on how Canadians think, feel and act related to COVID-19. The main page lists all the posts we have created to date. However, if you have a more narrow focus, you can select the government, business, public health or personal journey icons on the left hand side of the page.
The surveys for this project are online surveys. Most waves are part of INNOVATIVE’s monthly Canada This Month study, but some are standalone surveys dedicated to COVID-19. Each report includes detailed methodologies for the studies the report is based on.
If there is a topic you are interested in but cannot find, please feel free to email us at email@example.com and we will consider investigating it in future waves.