Greg Lyle, president of polling firm Innovative Research Group, said voters he surveyed recently about Brown “are saying the same things they were saying two years ago, which is, ‘We don’t really know the guy.”
In an interview with CBC News, Lyle said voters are wondering “Who is he? What does he want to do? What does he believe in?”
However, he said the high level of “don’t know” responses on Brown’s performance is not uncommon for opposition leaders, and not a huge problem for the PCs.
“Better to be unknown than to be known in a negative way,” Lyle said . “He hasn’t scared anyone away yet. He’s been the leader for two years and hasn’t made a mistake that has defined him.”
But Lyle believes the PCs must move soon to firm up Brown’s image with voters before the Liberals do their own job with attacks,
“If Patrick Brown can define himself as the anti-Wynne, that could work very well for him,” said Lyle, who has worked with PC governments, campaigns in Ontario and Manitoba and with the B.C. Liberal Party.