Canadian social behaviours stable as fatigue rises.
While there has been speculation about rising levels of COVID-19 fatigue among Canadians since last spring, INNOVATIVE’s tracking has shown very little change until now. However, the end of January has seen the first significant increase in behavioural fatigue since our tracking began in August. The share of Canadians who agree they can’t keep up their current changes much longer is up from 30% in December to 35% now. Only 44% disagree with the statement, which is the lowest level recorded since tracking began.
Despite increased fatigue, Canadians have maintained their early January improvements in social contacts and shopping activity with most social contacts and activities cut in half from where they were over the summer.
Similarly, protective behaviours have remained steady since early January.
More than half of Canadians (61%) say they are always social distancing when out of the house and 70% say they always wear a mask. Frequent hand washing and social distancing do, however, remain below their peaks in the spring when 68% and 72% respectively said they took those protective behaviours all the time.