Public Affairs Research
What does the public think and feel about the issues of the day?
Every week, INNOVATIVE researchers explore basic public opinion questions:
- What are the key issues the public is talking about?
- How are they reacting to breaking issues?
- What are the public’s expectations of government?
INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.
Latest Articles on Public Affairs & Opinion Research:
February 11, 2026
February 11, 2026
Canadians continue to place a high value on civility in politics, with strong majorities endorsing respect for opposing views and the necessity of compromise. Yet this consensus is less secure among younger Canadians, who are more skeptical that civility and compromise always serve the public good and more open to prioritizing unfiltered self-expression.
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February 5, 2026
February 5, 2026
In a fragmented communications environment, Mark Carney’s Davos speech emerged as a rare communication moment that clearly registered with Canadians. While there has been an immediate impact on perceptions of leadership and government performance, vote intentions remain largely unchanged.
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January 27, 2026
January 27, 2026
Since the election, both the Liberals and CPC have lost over 10-points in approval on how they are responding to Donald Trump. While we see a similar decline in the number of Canadians willing to choose either Carney or Poilievre as better on handling Canada/US relation, Carney continues to enjoy a double digit lead over Poilievre.
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January 23, 2026
January 23, 2026
Canadians are much less likely to hold aggressive views on how to respond to Donald Trump now compared to last spring when tensions were rising. Agreement with more cautious approaches remains more stable, providing governments with more flexibility on how to manage their response to Trump tariffs and other provocations.
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December 19, 2025
December 19, 2025
In our last blog post, we showed that culture is emerging as a critically important dimension in Canadian politics. In this post, we focus on cultural alienation and anti-elite resentment, which reflect the views of more Canadians than you may think.
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December 16, 2025
December 16, 2025
Culture is emerging as a critically important dimension in Canadian politics. INNOVATIVE’s tracking shows a significant decline in openness to immigration while concern about crime is growing.
Do you like it?
December 9, 2025
December 9, 2025
A deeper dive on the MOU between Ottawa and Alberta shows that Alberta UCP voters and BC NDP voters are more likely to think it is mostly good than mostly bad.
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December 1, 2025
December 1, 2025
While only 27% are familiar with the MOU, those who are aware are more likely to see it as mostly good (42%) than as mostly bad (13%).
Do you like it?
Latest Articles on Public Affairs & Opinion Research:
February 11, 2026
February 11, 2026
Canadians continue to place a high value on civility in politics, with strong majorities endorsing respect for opposing views and the necessity of compromise. Yet this consensus is less secure among younger Canadians, who are more skeptical that civility and compromise always serve the public good and more open to prioritizing unfiltered self-expression.
Do you like it?
February 5, 2026
February 5, 2026
In a fragmented communications environment, Mark Carney’s Davos speech emerged as a rare communication moment that clearly registered with Canadians. While there has been an immediate impact on perceptions of leadership and government performance, vote intentions remain largely unchanged.
Do you like it?
January 27, 2026
January 27, 2026
Since the election, both the Liberals and CPC have lost over 10-points in approval on how they are responding to Donald Trump. While we see a similar decline in the number of Canadians willing to choose either Carney or Poilievre as better on handling Canada/US relation, Carney continues to enjoy a double digit lead over Poilievre.
Do you like it?
January 23, 2026
January 23, 2026
Canadians are much less likely to hold aggressive views on how to respond to Donald Trump now compared to last spring when tensions were rising. Agreement with more cautious approaches remains more stable, providing governments with more flexibility on how to manage their response to Trump tariffs and other provocations.
Do you like it?
December 19, 2025
December 19, 2025
In our last blog post, we showed that culture is emerging as a critically important dimension in Canadian politics. In this post, we focus on cultural alienation and anti-elite resentment, which reflect the views of more Canadians than you may think.
Do you like it?
December 16, 2025
December 16, 2025
Culture is emerging as a critically important dimension in Canadian politics. INNOVATIVE’s tracking shows a significant decline in openness to immigration while concern about crime is growing.
Do you like it?
December 9, 2025
December 9, 2025
A deeper dive on the MOU between Ottawa and Alberta shows that Alberta UCP voters and BC NDP voters are more likely to think it is mostly good than mostly bad.
Do you like it?
December 1, 2025
December 1, 2025
While only 27% are familiar with the MOU, those who are aware are more likely to see it as mostly good (42%) than as mostly bad (13%).
Do you like it?
