Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

What are the key issues the public is talking about?
How are they reacting to breaking issues?
What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

August 6, 2015

Do election ads really work? Testing 2015’s pre-writ ads

INNOVATIVE will be testing political ads throughout the 2015 election campaign. In our first release we have tested the TV ads that aired in the months […]

August 6, 2015

Do election ads really work? Testing 2015’s pre-writ ads

INNOVATIVE will be testing political ads throughout the 2015 election campaign. In our first release we have tested the TV ads that aired in the months […]

June 9, 2015

Senate audit to boost NDP message of ‘real change versus more of the same,’ says pollster Lyle

The Hill Times “They’ll have a chance to use it as an opportunity to drive a real-change-versus-more-of-the-same wedge and it allows them to equate the Liberals […]

June 9, 2015

Declining Favourable Views of Kathleen Wynne

The Globe and Mail As reported in a recent Globe and Mail article, only 33 per cent of Ontarians expressed a favourable view of Kathleen Wynne, […]

April 28, 2015

Half of Ontarians less likely to vote Liberal if Hydro One sold, survey suggests

CBC Half of Ontarians polled in a new survey say that the selling off of Hydro One will make them less likely to vote for the […]

April 15, 2015

Federal Liberals poised to make great election gains in Ontario, poll finds

The Globe and Mail One of the most ambitious public polls taken in Ontario in the runup to the federal election suggests Justin Trudeau’s Liberals are […]

April 15, 2015

Seat Projection Maps (April 2015)

These interactive maps show the results of seat projection models from a large sample size telephone survey of Ontarians conducted in February and March 2015.See here for […]

April 11, 2015

In-depth: Federal vote in Ontario

Using a large sample telephone poll (3000 interviews), this research explores the changes to the Ontario federal politics landscape since the last election in-depth. The results show that […]

Latest Articles on Public Affairs & Opinion Research:

August 6, 2015

Do election ads really work? Testing 2015’s pre-writ ads

INNOVATIVE will be testing political ads throughout the 2015 election campaign. In our first release we have tested the TV ads that aired in the months […]

August 6, 2015

Do election ads really work? Testing 2015’s pre-writ ads

INNOVATIVE will be testing political ads throughout the 2015 election campaign. In our first release we have tested the TV ads that aired in the months […]

June 9, 2015

Senate audit to boost NDP message of ‘real change versus more of the same,’ says pollster Lyle

The Hill Times “They’ll have a chance to use it as an opportunity to drive a real-change-versus-more-of-the-same wedge and it allows them to equate the Liberals […]

June 9, 2015

Declining Favourable Views of Kathleen Wynne

The Globe and Mail As reported in a recent Globe and Mail article, only 33 per cent of Ontarians expressed a favourable view of Kathleen Wynne, […]

April 28, 2015

Half of Ontarians less likely to vote Liberal if Hydro One sold, survey suggests

CBC Half of Ontarians polled in a new survey say that the selling off of Hydro One will make them less likely to vote for the […]

April 15, 2015

Federal Liberals poised to make great election gains in Ontario, poll finds

The Globe and Mail One of the most ambitious public polls taken in Ontario in the runup to the federal election suggests Justin Trudeau’s Liberals are […]

April 15, 2015

Seat Projection Maps (April 2015)

These interactive maps show the results of seat projection models from a large sample size telephone survey of Ontarians conducted in February and March 2015.See here for […]

April 11, 2015

In-depth: Federal vote in Ontario

Using a large sample telephone poll (3000 interviews), this research explores the changes to the Ontario federal politics landscape since the last election in-depth. The results show that […]