Public Affairs Research
What does the public think and feel about the issues of the day?
Every week, INNOVATIVE researchers explore basic public opinion questions:
- What are the key issues the public is talking about?
- How are they reacting to breaking issues?
- What are the public’s expectations of government?
INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.
Latest Articles on Public Affairs & Opinion Research:
March 2, 2026
March 2, 2026
Canadians want stability from their political leaders, and they want it by a clear margin. But when you look at how they actually perceive the two main leaders, the picture is less clear than you might expect.
Do you like it?
February 23, 2026
February 23, 2026
Since Carney’s Davos speech, leadership evaluations and federal approval were moving — but the ballot was not. That has now changed as the Liberals have moved into a clear lead. Crucially, however, this shift is being driven by gains from the NDP and undecided, not from Conservative losses.
Do you like it?
February 20, 2026
February 20, 2026
With his resignation, Francis Legault hoped to give the CAQ an opportunity to rebound with a new leader. While the future can always bring surprises, on first blush it appears Quebec voters are unlikely to give the CAQ a second chance despite their concerns over the PQ and its referendum promise.
Do you like it?
February 11, 2026
February 11, 2026
Canadians are more likely to agree with pro-civility attitudes than unbridled self-expression. But that consensus is fraying among younger Canadians.
Do you like it?
February 5, 2026
February 5, 2026
In a fragmented communications environment, Mark Carney’s Davos speech emerged as a rare communication moment that clearly registered with Canadians. While there has been an immediate impact on perceptions of leadership and government performance, vote intentions remain largely unchanged.
Do you like it?
January 27, 2026
January 27, 2026
Since the election, both the Liberals and CPC have lost over 10-points in approval on how they are responding to Donald Trump. While we see a similar decline in the number of Canadians willing to choose either Carney or Poilievre as better on handling Canada/US relation, Carney continues to enjoy a double digit lead over Poilievre.
Do you like it?
January 23, 2026
January 23, 2026
Canadians are much less likely to hold aggressive views on how to respond to Donald Trump now compared to last spring when tensions were rising. Agreement with more cautious approaches remains more stable, providing governments with more flexibility on how to manage their response to Trump tariffs and other provocations.
Do you like it?
December 19, 2025
December 19, 2025
In our last blog post, we showed that culture is emerging as a critically important dimension in Canadian politics. In this post, we focus on cultural alienation and anti-elite resentment, which reflect the views of more Canadians than you may think.
Do you like it?
Latest Articles on Public Affairs & Opinion Research:
March 2, 2026
March 2, 2026
Canadians want stability from their political leaders, and they want it by a clear margin. But when you look at how they actually perceive the two main leaders, the picture is less clear than you might expect.
Do you like it?
February 23, 2026
February 23, 2026
Since Carney’s Davos speech, leadership evaluations and federal approval were moving — but the ballot was not. That has now changed as the Liberals have moved into a clear lead. Crucially, however, this shift is being driven by gains from the NDP and undecided, not from Conservative losses.
Do you like it?
February 20, 2026
February 20, 2026
With his resignation, Francis Legault hoped to give the CAQ an opportunity to rebound with a new leader. While the future can always bring surprises, on first blush it appears Quebec voters are unlikely to give the CAQ a second chance despite their concerns over the PQ and its referendum promise.
Do you like it?
February 11, 2026
February 11, 2026
Canadians are more likely to agree with pro-civility attitudes than unbridled self-expression. But that consensus is fraying among younger Canadians.
Do you like it?
February 5, 2026
February 5, 2026
In a fragmented communications environment, Mark Carney’s Davos speech emerged as a rare communication moment that clearly registered with Canadians. While there has been an immediate impact on perceptions of leadership and government performance, vote intentions remain largely unchanged.
Do you like it?
January 27, 2026
January 27, 2026
Since the election, both the Liberals and CPC have lost over 10-points in approval on how they are responding to Donald Trump. While we see a similar decline in the number of Canadians willing to choose either Carney or Poilievre as better on handling Canada/US relation, Carney continues to enjoy a double digit lead over Poilievre.
Do you like it?
January 23, 2026
January 23, 2026
Canadians are much less likely to hold aggressive views on how to respond to Donald Trump now compared to last spring when tensions were rising. Agreement with more cautious approaches remains more stable, providing governments with more flexibility on how to manage their response to Trump tariffs and other provocations.
Do you like it?
December 19, 2025
December 19, 2025
In our last blog post, we showed that culture is emerging as a critically important dimension in Canadian politics. In this post, we focus on cultural alienation and anti-elite resentment, which reflect the views of more Canadians than you may think.
Do you like it?
