Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

  • What are the key issues the public is talking about?
  • How are they reacting to breaking issues?
  • What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

May 23, 2025

Canadians Look for Dramatic Change from Carney

Canadians from all regions and partisan stripes, including key Liberal support groups, are looking for Prime Minister Carney to provide a major reset from the Trudeau […]
May 16, 2025

Separatism in Alberta: Post-Election Anger or Change?

INNOVATIVE’s post-Federal election deep dive reveals a striking increase in separatist attitudes in Alberta following the election, while Quebec sees a smaller increase change. These results […]
May 2, 2025

What Happened to the Bloc?

The Bloc was squeezed between the Liberals and the Conservatives in this election. The Liberals not only regained party loyalists they lost since 2021, they attracted […]
April 26, 2025

Liberals lead by 4-points as the campaign draws to a close

In our final pre-election survey, the Liberals lead by 4-points over the Conservatives (41% to 37%), with the NDP at 11% and Bloc 6% among Decided […]
April 25, 2025

Liberals Pushed Back on Three Fronts Prior to the Latest Trump Controversy

The Liberals are in a three-front war, and, in our tracking earlier this week, they had lost a little ground on all three fronts. The Liberal […]
April 25, 2025

Liberal Lead Narrows in Quebec

  INNOVATIVE has combined the Quebec results of the second and third April weeks of our online election tracking in Quebec to follow up on our […]
April 25, 2025

Deeper Dive Shows Some Surprising Strengths for Conservatives, Weaknesses for Liberals

Mark Carney and the Liberal campaign are playing a weaker hand than you might think, and Pierre Poilievre and the Conservative party have a stronger hand […]
April 24, 2025

BC Chinese Canadians Survey: Canada-US Relations

Chinese Canadians in BC are deeply concerned about US trade tensions, and their trust in the US has declined. As the Federal election campaign comes to […]

Latest Articles on Public Affairs & Opinion Research:

May 23, 2025

Canadians Look for Dramatic Change from Carney

Canadians from all regions and partisan stripes, including key Liberal support groups, are looking for Prime Minister Carney to provide a major reset from the Trudeau […]
May 16, 2025

Separatism in Alberta: Post-Election Anger or Change?

INNOVATIVE’s post-Federal election deep dive reveals a striking increase in separatist attitudes in Alberta following the election, while Quebec sees a smaller increase change. These results […]
May 2, 2025

What Happened to the Bloc?

The Bloc was squeezed between the Liberals and the Conservatives in this election. The Liberals not only regained party loyalists they lost since 2021, they attracted […]
April 26, 2025

Liberals lead by 4-points as the campaign draws to a close

In our final pre-election survey, the Liberals lead by 4-points over the Conservatives (41% to 37%), with the NDP at 11% and Bloc 6% among Decided […]
April 25, 2025

Liberals Pushed Back on Three Fronts Prior to the Latest Trump Controversy

The Liberals are in a three-front war, and, in our tracking earlier this week, they had lost a little ground on all three fronts. The Liberal […]
April 25, 2025

Liberal Lead Narrows in Quebec

  INNOVATIVE has combined the Quebec results of the second and third April weeks of our online election tracking in Quebec to follow up on our […]
April 25, 2025

Deeper Dive Shows Some Surprising Strengths for Conservatives, Weaknesses for Liberals

Mark Carney and the Liberal campaign are playing a weaker hand than you might think, and Pierre Poilievre and the Conservative party have a stronger hand […]
April 24, 2025

BC Chinese Canadians Survey: Canada-US Relations

Chinese Canadians in BC are deeply concerned about US trade tensions, and their trust in the US has declined. As the Federal election campaign comes to […]