Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

  • What are the key issues the public is talking about?
  • How are they reacting to breaking issues?
  • What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

October 24, 2025

Majority Support New Pipeline Construction

Opposition to new pipelines has plummeted since INNOVATIVE first explored the issue 10 years ago. These results come from an online poll conducted between October 6th and October 13th, 2025, of 2,093 Canadian citizens, 18 years or older. This survey was sponsored by INNOVATIVE Research Group Inc.

Latest Articles on Public Affairs & Opinion Research:

October 24, 2025

Majority Support New Pipeline Construction

Opposition to new pipelines has plummeted since INNOVATIVE first explored the issue 10 years ago. These results come from an online poll conducted between October 6th and October 13th, 2025, of 2,093 Canadian citizens, 18 years or older. This survey was sponsored by INNOVATIVE Research Group Inc.