Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

What are the key issues the public is talking about?
How are they reacting to breaking issues?
What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

May 22, 2026

Just 14% of Canadians believe Canada will get a Deal with the US and that Trump will stick with it

INNOVATIVE’s tracking shows most Canadians are skeptical Canada get a deal with the US. They don’t believe that Trump will keep to a deal. Canadians expect it will be the US’s fault if the deal fails and a majority think Carney is doing a good job.

May 15, 2026

Canadians Want Greater Movement from the Federal Government

INNOVATIVE’s tracking finds Canadians consistently more likely to say the government is moving too slowly than too fast.

May 4, 2026

Canadian Confidence In Their Finances Has Reset

Standard of Living is easing, but remains a significant concern for younger Canadians.

April 21, 2026

Reaction to Recent Indigenous Rights Developments Disrupts the Post-Kamloops Consensus

New polling suggests recent Indigenous rights developments in British Columbia are shifting public opinion, with growing concern over property rights and signs that the post-Kamloops consensus may be weakening.

April 7, 2026

Ontario Budget Draws Muted Response

Most Ontarians didn’t notice the recent budget, with mixed political signals for the Ontario PCs

April 1, 2026

There is an Audience for Avi Lewis’ Populist Left Appeal

Re-examining our December cultural alienation survey shows more than one-in-four Canadians (27%) belong to the Alienated, Populist Left.

March 23, 2026

Could the Iran Conflict Create Greater Openness to Oil and Gas Expansion?

Two-thirds of Canadians are following news of the conflict closely, and three quarters say Canada should at least do what it can to expand oil and gas markets.

March 9, 2026

BC Budget Draws Deeply Negative Response

Premier Eby’s provincial budget is the most unpopular since Premier Campbell’s HST budget in 2010. Even among NDP loyalist, with fewer than half satisfied with it.