Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

What are the key issues the public is talking about?
How are they reacting to breaking issues?
What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

November 3, 2026

A Handy Scorecard for Viewing the US election

Going into tomorrow's midterm election, Donald Trump is as unpopular as any president in 80 years going into a midterm vote. Price inflation has outrun paycheques in most states, and the Democrats’ closing argument, corruption, now ranks at or near the top of voters’ concerns.

October 28, 2026

BC’s Conservative victory brings pocketbook hopes and cutback fears

With the BC Conservatives winning a majority government, attention turns to what British Columbians expect from the change in leadership. INNOVATIVE’s pre-election Canada This Month research offers a window into those expectations.

October 20, 2026

BC Conservatives lead as election enters final week

A new INNOVATIVE poll shows the BC Conservatives leading by 5-points among decided voters with one week until election day.

October 16, 2026

High Voter Intensity Leading Into Alberta’s Referendum

Albertans are indicating that turnout for Monday’s referendum vote will be very high.

September 29, 2026

BC’s Wide-Open Election

A majority of British Columbians agree it is time for a change, but the NDP retains a marginal lead in vote intention.

September 25, 2026

Alberta’s Smith Under Pressure

Smith and her government see their favourables decline among Conservative voters, with losses among both the separatist and federalist wings of the UCP.

September 22, 2026

A Day 1 BC Election Snapshot

With Premier David Eby calling a provincial election, British Columbia is entering a campaign shaped by a political landscape that is more competitive than the turmoil surrounding the BC Conservatives might suggest.

September 11, 2026

Canadians more ‘hawkish’ on Canada-US Trade

But an age divide is widening, as older Canadians are much more ‘hawkish’ than younger Canadians