Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

What are the key issues the public is talking about?
How are they reacting to breaking issues?
What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

October 16, 2026

High Voter Intensity Leading Into Alberta’s Referendum

Albertans are indicating that turnout for Monday’s referendum vote will be very high.

October 16, 2026

Navigating Ontario’s Electricity Challenges: Support for Investment, but No Blank Cheque

On measure after measure, opinions regarding Ontario’s electricity sector are at all-time highs. Support has received a boost as Ontarians see the sector as a key bulwark in Canada’s defence against Donald Trump. The question is what happens after Donald Trump leaves, yet prices continue to rise? INNOVATIVE President Greg Lyle showed how attendees at the Ontario Energy Conference can make a difference now to prepare for that challenging future.

September 29, 2026

BC’s Wide-Open Election

A majority of British Columbians agree it is time for a change, but the NDP retains a marginal lead in vote intention.

September 25, 2026

Alberta’s Smith Under Pressure

Smith and her government see their favourables decline among Conservative voters, with losses among both the separatist and federalist wings of the UCP.

September 22, 2026

A Day 1 BC Election Snapshot

With Premier David Eby calling a provincial election, British Columbia is entering a campaign shaped by a political landscape that is more competitive than the turmoil surrounding the BC Conservatives might suggest.

September 11, 2026

Canadians more ‘hawkish’ on Canada-US Trade

But an age divide is widening, as older Canadians are much more ‘hawkish’ than younger Canadians

August 28, 2026

Broad support for Carney, as Canada hits back in trade war with U.S.

Canadians are increasingly concerned about the consequences of a trade war with America, but they are blaming Washington, not Ottawa.

June 19, 2026

The Future of Indigenous Issues May Lie in BC

While Canadians' views on Indigenous issues remain broadly stable, significant shifts in British Columbia are a signal of possible change.

Latest Articles on Public Affairs & Opinion Research:

October 16, 2026

High Voter Intensity Leading Into Alberta’s Referendum

Albertans are indicating that turnout for Monday’s referendum vote will be very high.

October 16, 2026

Navigating Ontario’s Electricity Challenges: Support for Investment, but No Blank Cheque

September 29, 2026

BC’s Wide-Open Election

A majority of British Columbians agree it is time for a change, but the NDP retains a marginal lead in vote intention.

September 25, 2026

Alberta’s Smith Under Pressure

Smith and her government see their favourables decline among Conservative voters, with losses among both the separatist and federalist wings of the UCP.

September 22, 2026