Public Affairs Research
What does the public think and feel about the issues of the day?
Every week, INNOVATIVE researchers explore basic public opinion questions:
- What are the key issues the public is talking about?
- How are they reacting to breaking issues?
- What are the public’s expectations of government?
INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.
Latest Articles on Public Affairs & Opinion Research:
October 29, 2025
 October 29, 2025
A majority says they support reducing spending and paying down the debt, but there is no clear consensus on how, according to INNOVATIVE’s tracking.
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October 24, 2025
 October 24, 2025
Opposition to new pipelines has plummeted since INNOVATIVE first explored the issue 10 years ago.
These results come from an online poll conducted between October 6th and October 13th, 2025, of 2,093 Canadian citizens, 18 years or older. This survey was sponsored by INNOVATIVE Research Group Inc.
Do you like it?
July 25, 2025
 July 25, 2025
A majority of Canadians are satisfied with the performance of the federal government, and Carney and the Liberal party both lead their Conservative rivals according to […]
Do you like it?
July 25, 2025
 July 25, 2025
Americans are increasingly supportive of free trade and energy imports from Canada overall, but rising support among Republicans for Trump’s tariff policies highlight contradictions that drive […]
Do you like it?
July 16, 2025
 July 16, 2025
Engagement is low with the federal and provincial fast-track bills, meaning these initial support numbers are subject to change as Canadians pay more attention. These results […]
Do you like it?
July 7, 2025
 July 7, 2025
Only 18% of Canadians are familiar enough with Red Dress Day, honouring the lives of missing and murdered Indigenous women, to know what it stands for. […]
Do you like it?
June 20, 2025
 June 20, 2025
Overall, Indigenous groups and organizations continue to be perceived positively, and approval of the federal and provincial governments’ management of Indigenous issues is at its highest […]
Do you like it?
June 13, 2025
 June 13, 2025
Canadians are expecting significant investments from the Carney government, despite austerity signals in the Speech from the Throne. These results come from an online poll conducted […]
Do you like it?
Latest Articles on Public Affairs & Opinion Research:
October 29, 2025
 October 29, 2025
A majority says they support reducing spending and paying down the debt, but there is no clear consensus on how, according to INNOVATIVE’s tracking.
Do you like it?
October 24, 2025
 October 24, 2025
Opposition to new pipelines has plummeted since INNOVATIVE first explored the issue 10 years ago.
These results come from an online poll conducted between October 6th and October 13th, 2025, of 2,093 Canadian citizens, 18 years or older. This survey was sponsored by INNOVATIVE Research Group Inc.
Do you like it?
July 25, 2025
 July 25, 2025
A majority of Canadians are satisfied with the performance of the federal government, and Carney and the Liberal party both lead their Conservative rivals according to […]
Do you like it?
July 25, 2025
 July 25, 2025
Americans are increasingly supportive of free trade and energy imports from Canada overall, but rising support among Republicans for Trump’s tariff policies highlight contradictions that drive […]
Do you like it?
July 16, 2025
 July 16, 2025
Engagement is low with the federal and provincial fast-track bills, meaning these initial support numbers are subject to change as Canadians pay more attention. These results […]
Do you like it?
July 7, 2025
 July 7, 2025
Only 18% of Canadians are familiar enough with Red Dress Day, honouring the lives of missing and murdered Indigenous women, to know what it stands for. […]
Do you like it?
June 20, 2025
 June 20, 2025
Overall, Indigenous groups and organizations continue to be perceived positively, and approval of the federal and provincial governments’ management of Indigenous issues is at its highest […]
Do you like it?
June 13, 2025
 June 13, 2025
Canadians are expecting significant investments from the Carney government, despite austerity signals in the Speech from the Throne. These results come from an online poll conducted […]
Do you like it?




































