Marketing and Brand Research
Your brand is what you want people to believe about you.
We look at brands like strategic planners. Every brand has a unique DNA. Whether a new brand, a brand refresh or reinvention, or a new campaign to drive a growth strategy, we bring fresh eyes and an innovative set of quantitative and qualitative approaches.
For your brand to work, you need to know if your brand is:
- Relevant: What is relevant about your brand to people, both functionally and emotionally?
- Believable: What are people willing to believe about you today and tomorrow?
- Unique: What can be unique about you in a competitive context?
- Motivating: Of the attributes and associations that are believable, relevant and unique – which are the most motivating?
We answer these questions with a tailored brand model that is highly actionable. It isn’t good enough just to tell you what your brand represents to people. A great brand model helps you turn that into marketing strategy and maximize your spend by audience and channel to achieve better returns.