Awaiting ruling on Northern Gateway, Enbridge works to fix a dented brand

The Globe and Mail
Innovative Research Group pollster Greg Lyle – who has done consulting work for a number of pipeline companies, including Enbridge – argues that wider public consultation and the series of Northern Gateway ads launched last fall that feature Ms. Holder have had a positive impact in some quarters. He also said public memories of Enbridge’s 2010 spill into Michigan’s Kalamazoo River are fading, and rail disasters such as the one in Lac-Mégantic are shifting public safety concerns to the crude that travels on tracks. No one wants a pipeline in their backyard, he said, but people are beginning to understand the impetus to get Canadian oil to foreign markets, and some are beginning to believe the benefits outweigh the risks. “It’s nowhere near as radioactive as you would think,” Mr. Lyle said of the Enbridge brand. “It’s a survivable position, not an enviable position.”