2019 Federal Election | Perceived Negativity

An online survey of 2,486 adult Canadians was conducted between October 15th and 17th.

Canadians have felt the negativity of the 2019 election campaign. More than 4-in-10 respondents (41%) say this election is more negative than past elections, while only 7% think it has been less negative. This is true among the supporters of every party.

Jagmeet Singh, Yves-Francois Blanchet, and Elizabeth May all stand out to respondents as having been more positive than negative this campaign. The other leaders – Trudeau, Scheer, and Bernier – are all viewed as being more negative than positive.

Similarly, when asked how honest or misleading the leaders have been, Singh, Blanchet, and May are all seen as more truthful than misleading, while the other leaders are seen as more misleading than truthful.

Views that Trudeau is running a negative campaign could hurt him more than the same views about Andrew Scheer. Conservative partisans are far more likely than any other group to say that sharp criticism of leaders is an important way to make it clear to voters what is at stake in the election. Comparatively, 60% of Liberal partisans think that negative campaigning is always harmful to the democratic process.

Click the link below for our Perceived Negativity report:

2019 Federal Election - Perceived Negativity (2019-10-20)