If the net impact of NDP communications remains positive, the NDP is poised to overtake the PCs by either winning a larger share of the left-wing value clusters, increasing their share of economically alienated voters or replacing the Liberals as the party best able to stop the PCs.
These are the findings of a special Innovative Research Group (INNOVATIVE) online poll conducted from May 9th to May 12th, 2018 with tracking drawn for our monthly Canada This Month survey.
This online survey of 1,529 adult Ontarians was conducted on INNOVATIVE’s Canada 20/20 national research panel with additional respondents from Survey Sampling International (SSI), a leading provider of online sample. The sample is weighted to n=1,500 based on Census data from Statistics Canada.
The Canada 20/20 Panel is recruited from a wide variety of sources to reflect the age, gender, region and language characteristics of the country as a whole. Each survey is administered to a series of randomly selected samples from the panel and weighted to ensure that the overall sample’s composition reflects that of the actual Canadian population according to Census data to provide results that are intended to approximate a probability sample.
INNOVATIVE provides each panelist with a unique URL via an email invitation so that only invited panel members are able to complete the survey, and panel members can only complete a particular survey once.
This is a representative sample. However, since the online survey was not a random probability-based sample, a margin of error cannot be calculated. The Marketing Research and Intelligence Association prohibits statements about margins of sampling error or population estimates with regard to most online panels.
NOTE: References to May 2018 Wave 1 refer to our May 2018 Canada this Month survey in field from May 7th to May 9th, with a weighted sample of N=915 respondents.
Detailed tables: For all surveys, complete results as well as additional methodological details, are available in the full report.