Today we are releasing overall results from a new survey on public attitudes around racism, diversity, and immigration.
We find that across a number of measures, negative attitudes about diversity, immigration, and minority groups are on the decline. In 2007, 27% said more needed to be done for ‘racial minorities’ in Canada, versus 30% who said less. Today, we see that 55% say more should be done, compared to just 9% who say less.

We also see that, negative attitudes towards specific ethnic, cultural, or religious groups are on the decline. For example, negative attitudes towards Muslim Canadians declined from 37% in 2007 to just 17% now.

Even as fewer Canadians are expressing these negative attitudes, more are saying that discrimination is not just an issue from the past – but is still a serious issue today.

For this analysis above we combine two questions. One asking how serious an issue discrimination was historically, and the second how serious it still is today. We group Canadians based on their answers to both questions, and find that the group who believes discrimination to be a serious issue both historically and still today has grown from 35% to 50% since January 2019.
These results come from an online survey conducted from June 17th to June 30th with a weighted sample size of 1,500 Canadian residents. For detailed results, download our full report here.