Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

What are the key issues the public is talking about?
How are they reacting to breaking issues?
What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

October 5, 2015

Toronto’s 905 suburbs turning into race between Tories and Liberals

The Globe and Mail “For a while there, the NDP was in the race in the 905, but they’ve dropped off significantly,” said pollster and political […]

October 3, 2015

Do election ads really work? Wave 5 of our 2015 campaign ad testing

The Globe and Mail INNOVATIVE will be testing political ads throughout the 2015 election campaign. In our fifth release we have tested the TV ads that […]

October 3, 2015

Do election ads really work? Wave 5 of our 2015 campaign ad testing

INNOVATIVE will be testing political ads throughout the 2015 election campaign. In our fifth release we have tested the TV ads that were released in the […]

October 2, 2015

Parties play with dynamite to break electoral logjam

The Hill Times Over eight weeks of debates, trials and advertising, Canada’s three major parties have been locked in an electoral logjam. Each party enjoys its […]

October 1, 2015

Parties fine-tuning ads as election campaign heads into final fortnight

CTV News & The Star Pollster Greg Lyle of Innovative Research Group, which does independent, non-partisan opinion research, says the two major English-language Liberal ads already […]

September 26, 2015

Have the NDP missed the greatest electoral opportunity in their history?

The Hill Times Seven weeks ago, the NDP were at the top of the polls. The Conservatives were under siege. The Liberals were bleeding votes and […]

September 19, 2015

Greg Lyle: Battleground Ontario

TVO Weeks into the 2015 federal election campaign, all the major political parties appear to be competitive in Ontario. Innovative Research Group owner Greg Lyle discusses […]

September 18, 2015

Canada enters technical recession before elections

Financial Times Canada’s economy contracted at a 0.5 per cent annualised pace in the quarter to the end of June, a report from Statistics Canada showed […]

Latest Articles on Public Affairs & Opinion Research:

October 5, 2015

Toronto’s 905 suburbs turning into race between Tories and Liberals

The Globe and Mail “For a while there, the NDP was in the race in the 905, but they’ve dropped off significantly,” said pollster and political […]

October 3, 2015

Do election ads really work? Wave 5 of our 2015 campaign ad testing

The Globe and Mail INNOVATIVE will be testing political ads throughout the 2015 election campaign. In our fifth release we have tested the TV ads that […]

October 3, 2015

Do election ads really work? Wave 5 of our 2015 campaign ad testing

INNOVATIVE will be testing political ads throughout the 2015 election campaign. In our fifth release we have tested the TV ads that were released in the […]

October 2, 2015

Parties play with dynamite to break electoral logjam

The Hill Times Over eight weeks of debates, trials and advertising, Canada’s three major parties have been locked in an electoral logjam. Each party enjoys its […]

October 1, 2015

Parties fine-tuning ads as election campaign heads into final fortnight

CTV News & The Star Pollster Greg Lyle of Innovative Research Group, which does independent, non-partisan opinion research, says the two major English-language Liberal ads already […]

September 26, 2015

Have the NDP missed the greatest electoral opportunity in their history?

The Hill Times Seven weeks ago, the NDP were at the top of the polls. The Conservatives were under siege. The Liberals were bleeding votes and […]

September 19, 2015

Greg Lyle: Battleground Ontario

TVO Weeks into the 2015 federal election campaign, all the major political parties appear to be competitive in Ontario. Innovative Research Group owner Greg Lyle discusses […]

September 18, 2015

Canada enters technical recession before elections

Financial Times Canada’s economy contracted at a 0.5 per cent annualised pace in the quarter to the end of June, a report from Statistics Canada showed […]