Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

What are the key issues the public is talking about?
How are they reacting to breaking issues?
What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

October 17, 2015

Emotions and Values driving Voter Decisions

Voters with centre left values responded strongly to the urgency of the Liberal platform and abandoned the NDP in droves. Voters are far more afraid of […]

October 16, 2015

Politics This Morning Election 2015: Leaders head into homestretch before polls open

The Hill Times According to a new poll by Innovative Research Group, the Liberals are leading with 38 per cent of decided voters. The Conservatives hold […]

October 16, 2015

Canada’s Liberals Gain Edge as Vote Near

The Wall Street Journal “The fact that there he was, delivering a message calmly and confidently to the camera with Parliament behind him, made him look […]

October 14, 2015

Analysis shows Conservative support weak in densely populated ridings

The Globe and Mail Pollster Greg Lyle agreed that the rural-urban divide was not always so marked. “Those patterns didn’t used to be as strong.” In […]

October 13, 2015

Canada’s Liberal party within reach of election win going into final stretch

The Guardian Greg Lyle, a pollster at Innovative Research, said the traditionally centrist party successfully tapped into many of the voters that had abandoned them over […]

October 13, 2015

Rival ads pose threat to Liberal momentum, survey shows

The Globe and Mail An ongoing series of surveys by Innovative Research Group, gauging voters’ reactions to parties’ advertising during the campaign, has found many of […]

October 9, 2015

Conservative, NDP hopes dim as Liberals dare to dream

The Hill Times A daring strategy, a strong performance by their leader and some of the best political advertising in recent history have placed the Liberal […]

October 9, 2015

What Does $1 Million Buy in an Election?

The Tyee In an email last week, Liberal leader Justin Trudeau asked for a million dollars. As with countless other fundraising emails, he told supporters […]

Latest Articles on Public Affairs & Opinion Research:

October 17, 2015

Emotions and Values driving Voter Decisions

Voters with centre left values responded strongly to the urgency of the Liberal platform and abandoned the NDP in droves. Voters are far more afraid of […]

October 16, 2015

Politics This Morning Election 2015: Leaders head into homestretch before polls open

The Hill Times According to a new poll by Innovative Research Group, the Liberals are leading with 38 per cent of decided voters. The Conservatives hold […]

October 16, 2015

Canada’s Liberals Gain Edge as Vote Near

The Wall Street Journal “The fact that there he was, delivering a message calmly and confidently to the camera with Parliament behind him, made him look […]

October 14, 2015

Analysis shows Conservative support weak in densely populated ridings

The Globe and Mail Pollster Greg Lyle agreed that the rural-urban divide was not always so marked. “Those patterns didn’t used to be as strong.” In […]

October 13, 2015

Canada’s Liberal party within reach of election win going into final stretch

The Guardian Greg Lyle, a pollster at Innovative Research, said the traditionally centrist party successfully tapped into many of the voters that had abandoned them over […]

October 13, 2015

Rival ads pose threat to Liberal momentum, survey shows

The Globe and Mail An ongoing series of surveys by Innovative Research Group, gauging voters’ reactions to parties’ advertising during the campaign, has found many of […]

October 9, 2015

Conservative, NDP hopes dim as Liberals dare to dream

The Hill Times A daring strategy, a strong performance by their leader and some of the best political advertising in recent history have placed the Liberal […]

October 9, 2015

What Does $1 Million Buy in an Election?

The Tyee In an email last week, Liberal leader Justin Trudeau asked for a million dollars. As with countless other fundraising emails, he told supporters […]