Public Affairs Research

What does the public think and feel about the issues of the day?

Every week, INNOVATIVE researchers explore basic public opinion questions:

  • What are the key issues the public is talking about?
  • How are they reacting to breaking issues?
  • What are the public’s expectations of government?

INNOVATIVE consultants come both from the practical world of campaigns and issues management and the academic world of political science. Combining our experience managing campaigns and issues across Canada with latest insights from the academic world gives us an edge. That’s how we help our clients understand what the public really thinks about an issue, and how they are likely to react when new information is presented, or passions are inflamed.

Latest Articles on Public Affairs & Opinion Research:

October 8, 2020

Neighbours: What makes politics in Canada and the US alike, and different.

Canadians follow American politics with a deep and abiding interest and we are keen to understand what is going on in the current US election and what it might mean for them. INNOVATIVE is helping to answer that questions by conducting a pair of online surveys in the United States and Canada to understand the political landscape in both countries and the values voters hold.

Latest Articles on Public Affairs & Opinion Research:

October 8, 2020

Neighbours: What makes politics in Canada and the US alike, and different.

Canadians follow American politics with a deep and abiding interest and we are keen to understand what is going on in the current US election and what it might mean for them. INNOVATIVE is helping to answer that questions by conducting a pair of online surveys in the United States and Canada to understand the political landscape in both countries and the values voters hold.