Social Permission in a Time of Outrage

Greg Lyle presented his findings and advice on navigating social permission in a time of outrage to the Ontario Energy Network. Among the points he made are: You need support to build things people don’t like and pay more for something we take for granted. As publicly regulated utilities, energy companies require social permission to Read more about Social Permission in a Time of Outrage[…]

Awaiting ruling on Northern Gateway, Enbridge works to fix a dented brand

The Globe and Mail Innovative Research Group pollster Greg Lyle – who has done consulting work for a number of pipeline companies, including Enbridge – argues that wider public consultation and the series of Northern Gateway ads launched last fall that feature Ms. Holder have had a positive impact in some quarters. He also said Read more about Awaiting ruling on Northern Gateway, Enbridge works to fix a dented brand[…]