2015 Smarter Investor Study

INNOVATIVE congratulates the British Columbia Securities Commission on winning the Silver Leaf award for their 2015 Smarter Investor Study. INNOVATIVE was commissioned by the British Columbia Securities Commission in 2015 to conduct research on how Canadians interact with the investing world. Click here for the full report. Global News | B.C. Securities Commission comes up with a Read more about 2015 Smarter Investor Study[…]

Investing as we age

INNOVATIVE was commissioned by the Investor Office of the Ontario Securities Commission (OSC) to conduct a survey of Ontarians aged 45 and older on financial knowledge, attitudes, and behaviours towards retirement planning. The research findings posted today on the OSC website will be used to support the development of the OSC’s Seniors Strategy.  (Click here for methodology Read more about Investing as we age[…]

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing research, we looked at how British Columbians perceived the media’s bias against the political parties in BC. Nearly three quarters of voters (72%) thought the media was favourable to Read more about Perceived Media Bias in British Columbia[…]

Missing the forest for the tests: What the Pepsi-Jenner and Nivea ads teach us about ad evaluation

By Rob Hutton The recent Pepsi ‘Jenner’ ad and Nivea’s ‘White Is Purity’ campaign are the types of controversies that keep marketers up at night. While media and comedians have dissected the ads, our take is a bit different. As market researchers, who have evaluated hundreds of ads, we have seen our fair share of Read more about Missing the forest for the tests: What the Pepsi-Jenner and Nivea ads teach us about ad evaluation[…]

2015 Federal Election Ad reviews

INNOVATIVE released a number of reviews and surveys related to communications in the 2015 Federal Election: Do election ads really work? Testing 2015’s pre-writ ads Do election ads really work? Wave 2 of our 2015 campaign ad testing Do election ads really work? Wave 3 of our 2015 campaign ad testing Parties fine-tuning ads as election Read more about 2015 Federal Election Ad reviews[…]

Are Canadians moved by big oil’s ad campaigns?

The Globe and Mail The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Greg Lyle, managing director of Innovative Research Group Inc. – a Toronto-based public affairs and corporate communications firm that counts a number of energy companies among its clients – believes there’s some potential to Read more about Are Canadians moved by big oil’s ad campaigns?[…]