Public opinion is volatile, with major opinion swings seeming more frequent than before. At the same time, the issues you care about tend to be the ones people know the least about, so often the opinion you are measuring is based on the last thing people heard, rather than their underlying values and beliefs.
INNOVATIVE’s approach is rooted in the most current academic research and married with extensive real-world experience. That’s how INNOVATIVE helps you understand what the public really thinks about an issue, and how they are likely to react when new information is presented or passions are inflamed.
The tides and winds of public opinion are constantly shifting. It takes experience and expertise to navigate the changing waters.
Testing Political Ads: Do political ads really work?
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Do ads really work?