Fords drove voters away from Conservatives more than Duffy: Poll

Toronto Metro The Ford brothers’ cameo in Stephen Harper’s election campaign drove potential voters away from the Conservative Party more than the Duffy trial did, exit polling has found. “It was clearly a mistake to be seen with the Fords,” pollster Greg Lyle told Metro on Tuesday. “It didn’t really rally the base, it pushed Read more about Fords drove voters away from Conservatives more than Duffy: Poll[…]

Harper’s image ‘set in stone’ despite Tories’ best efforts to soften it

The Globe and Mail After ten years of Conservative government, Innovative Research managing director Greg Lyle said, “Mr. Harper’s image appears to be set in stone – nothing the Conservatives try moves it.” Meanwhile, “Mr. Trudeau’s image is still in flux,” as voters continue to take stock of the relatively young and inexperienced leader offering Read more about Harper’s image ‘set in stone’ despite Tories’ best efforts to soften it[…]

How Breaking the 2011 Vote Pattern Bends 2015 Seat Models

Innovative Research Group An increasing trend in Canadian election news coverage is to focus less on individual polls and more on seat projection models that combine survey responses. Because we count seats, not votes, to determine who wins the election, this new feature of media coverage makes sense and will be particularly valuable in future Read more about How Breaking the 2011 Vote Pattern Bends 2015 Seat Models[…]

Yes Virginia, there is a strategic voter

Innovative Research Group There has been much discussion in this campaign about whether or not there is such a thing as strategic voting. It is really not a debatable point. Strategic voting is a well-documented feature of election campaigns. One of the international experts in this phenomena is Canada’s own André Blais of the L’Université Read more about Yes Virginia, there is a strategic voter[…]

Emotions and Values driving Voter Decisions

Voters with centre left values responded strongly to the urgency of the Liberal platform and abandoned the NDP in droves.  Voters are far more afraid of another Conservative government (53% say afraid describes how they feel very or somewhat well) than either the Liberals (40%) or NDP (40%). The opposition parties trump the Conservatives on Read more about Emotions and Values driving Voter Decisions[…]

Canada’s Liberal party within reach of election win going into final stretch

The Guardian Greg Lyle, a pollster at Innovative Research, said the traditionally centrist party successfully tapped into many of the voters that had abandoned them over the last three elections. The party is now running neck-and-neck with the incumbent Conservative Party, if not slightly ahead according to some polls. 151012_TheGuardian_Canada’s Liberal party within reach of Read more about Canada’s Liberal party within reach of election win going into final stretch[…]

Rival ads pose threat to Liberal momentum, survey shows

The Globe and Mail An ongoing series of surveys by Innovative Research Group, gauging voters’ reactions to parties’ advertising during the campaign, has found many of the Liberals’ ads more effective than those of their opponents. It is an unlikely coincidence that the positive responses to the Liberal ads – most notably one in which Read more about Rival ads pose threat to Liberal momentum, survey shows[…]

Conservative, NDP hopes dim as Liberals dare to dream

The Hill Times A daring strategy, a strong performance by their leader and some of the best political advertising in recent history have placed the Liberal Party at victory’s doorstep with just 10 days to go. While it is true that a week is a long time in politics, in the normal course of events, Read more about Conservative, NDP hopes dim as Liberals dare to dream[…]

Quebec remains competitive race for Bloc, NDP, Liberals: Innovative Research pollster Lyle

The Hill Times There is still opportunity for voter intention changes in Quebec, even though the front running NDP are losing ground, says Innovative Research Group pollster Greg Lyle.   A new poll by Innovative Research shows that NDP Leader Tom Mulcair did not do well in the last leaders’ debate on Oct. 2, hosted Read more about Quebec remains competitive race for Bloc, NDP, Liberals: Innovative Research pollster Lyle[…]

Do election ads really work? Wave 5 of our 2015 campaign ad testing

The Globe and Mail INNOVATIVE will be testing political ads throughout the 2015 election campaign. In our fifth release we have tested the TV ads that were released in the past few weeks. This wave we also tested some of the most recent French ads released in the campaign among a sample of French speaking Read more about Do election ads really work? Wave 5 of our 2015 campaign ad testing[…]