Globe and Mail: No polling lead can ever be quite enough for B.C.’s NDP

The Globe and Mail interviewed INNOVATIVE President, Greg Lyle, on the BC Election. Click here to read the full article.  Some excepts are below: Recent polling done by the Innovative Research Group (IRG) revealed results that, on many levels, the New Democrats have to feel good about. Given the findings, the party’s message of “change” Read more about Globe and Mail: No polling lead can ever be quite enough for B.C.’s NDP[…]

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing research, we looked at how British Columbians perceived the media’s bias against the political parties in BC. Nearly three quarters of voters (72%) thought the media was favourable to Read more about Perceived Media Bias in British Columbia[…]

Missing the forest for the tests: What the Pepsi-Jenner and Nivea ads teach us about ad evaluation

By Rob Hutton The recent Pepsi ‘Jenner’ ad and Nivea’s ‘White Is Purity’ campaign are the types of controversies that keep marketers up at night. While media and comedians have dissected the ads, our take is a bit different. As market researchers, who have evaluated hundreds of ads, we have seen our fair share of Read more about Missing the forest for the tests: What the Pepsi-Jenner and Nivea ads teach us about ad evaluation[…]

Leakage? The impact of recent pipeline decisions on Federal Liberal support

On November 29th, the Justin Trudeau Liberal government approved the Kinder Morgan and Line 3 pipelines and did not approve of the Northern Gateway pipeline, effectively cancelling that pipeline.  Pipelines have been high on the political agenda in Canada and as a centrist party the Liberals have supporters who both favour and oppose pipelines.  What Read more about Leakage? The impact of recent pipeline decisions on Federal Liberal support[…]

EVENT: Greg Lyle @ PAAC – The Fallout of the 2016 US Election – Dec. 9, 2016

Greg Lyle will be speaking to the Public Affairs Association of Canada on December 9, 2016. Full details from PAAC are below:   Please join us for a special breakfast presentation featuring Greg Lyle, Managing Director of Innovative Research Group where he will discuss how and why the 2016 U.S. election unfolded the way it Read more about EVENT: Greg Lyle @ PAAC – The Fallout of the 2016 US Election – Dec. 9, 2016[…]

Hill Times Article: Expectations gap creates same risks for Liberals in Canada as it did for Democrats in the U.S.

by Greg Lyle, President – Innovative Research Group; Originally published in the Hill Times (click here) Voters who believe in the American dream and still have it in sight are a big part of how Donald Trump won in the U.S. And there are just as many of this type of voter in Canada as Read more about Hill Times Article: Expectations gap creates same risks for Liberals in Canada as it did for Democrats in the U.S.[…]

So what just happened south of the border?

By Greg Lyle, President – Innovative Research Group After all the outrage and dramatic ups and downs, how did Donald Trump build a winning coalition? Was there a secret majority of racists hiding under the cover of America’s first Black President? No. More Americans are favourable rather than unfavourable towards every minority group we tested. Read more about So what just happened south of the border?[…]

Full Results and Analysis: Alberta Political Scene October 2016

Introduction After less than a year and a half in office, the Alberta NDP have returned to pre-election levels of support while Albertans express strong interest in a “unite the right’ party that focuses on practical solutions. Between October 25th and November 1st, 2016, Innovative Research Group Inc. placed live calls to landline and cell Read more about Full Results and Analysis: Alberta Political Scene October 2016[…]