BC Liberals Have Edge but Electorate Remains Volatile

Vancouver, BC – Innovative Research Group Inc. (INNOVATIVE) released the findings of 3 election polls today: A Live-caller, mixed cell/landline RDD telephone survey of 600 British Columbian voters conducted from April 25th to April 30th An online panel survey of 500 British Columbians conducted from April 28th to May 1st An online panel survey of Read more about BC Liberals Have Edge but Electorate Remains Volatile[…]

FULL REPORT: BC Liberals Have Edge but Electorate Remains Volatile

To browse or download the full results decks, please scroll to the bottom of this page. Innovative Research Group Inc. (INNOVATIVE) released the findings of 3 election polls today: A Live-caller, mixed cell/landline RDD telephone survey of 600 British Columbian voters conducted from April 25th to April 30th An online panel survey of 500 British Read more about FULL REPORT: BC Liberals Have Edge but Electorate Remains Volatile[…]

CBC: Marking 2 years as PC leader, Patrick Brown still largely unknown

The CBC interviewed INNOVATIVE President, Greg Lyle, on Ontarians’ opinion of PC Leader Patrick Brown. Click here to read the full article.  An excepts is below: Greg Lyle, president of polling firm Innovative Research Group, said voters he surveyed recently about Brown “are saying the same things they were saying two years ago, which is, Read more about CBC: Marking 2 years as PC leader, Patrick Brown still largely unknown[…]

Globe and Mail: No polling lead can ever be quite enough for B.C.’s NDP

The Globe and Mail interviewed INNOVATIVE President, Greg Lyle, on the BC Election. Click here to read the full article.  Some excepts are below: Recent polling done by the Innovative Research Group (IRG) revealed results that, on many levels, the New Democrats have to feel good about. Given the findings, the party’s message of “change” Read more about Globe and Mail: No polling lead can ever be quite enough for B.C.’s NDP[…]

Perceived Media Bias in British Columbia

Coverage of the BC Election is heating up, and with it the accusations of media bias and “fake news”. In February, as part of INNOVATIVE’s ongoing research, we looked at how British Columbians perceived the media’s bias against the political parties in BC. Nearly three quarters of voters (72%) thought the media was favourable to Read more about Perceived Media Bias in British Columbia[…]

Missing the forest for the tests: What the Pepsi-Jenner and Nivea ads teach us about ad evaluation

By Rob Hutton The recent Pepsi ‘Jenner’ ad and Nivea’s ‘White Is Purity’ campaign are the types of controversies that keep marketers up at night. While media and comedians have dissected the ads, our take is a bit different. As market researchers, who have evaluated hundreds of ads, we have seen our fair share of Read more about Missing the forest for the tests: What the Pepsi-Jenner and Nivea ads teach us about ad evaluation[…]