Innovative Research Group Inc.(I.R.G.) is a Toronto-based strategy firm. We provide critical information needed to assess a public policy or communications problem, identify and evaluate potential solutions, and monitor their success.

Our mission is to give our clients unmatched insight into their challenges. We seek to do that by constantly looking for better ways to answer critical public affairs and corporate affairs questions.

We do that with a team approach. Our full time staff at IRG work with external partners who are at the cutting edge of their field to find the solutions best suited to the needs of our clients.

Our solutions integrate a wide array of research tools ranging from policy analysis to media content studies to focus groups and national telephone surveys.

Three things stand out about IRG.

1. We come from the client's side. We came to research because we needed it to help us achieve our goals. We remain focused on serving our clients' needs first.
   
   
2. We believe there is a better way. We are not satisfied with the status quo. Many of the questions we help clients answer deal with public opinion in someway. Researchers are making great strides in understanding how opinions form and change. Our goal is to mine these advances to find practical applications to give our clients an edge by finding insights that other firms miss.
   
   
3. There's no bait and switch. The IRG team are either seasoned practitioners who have a proven track record over a wide array of challenges or dedicated specialists with a unique command of critical skills.